Selected Writings on Financial and Economical Behaviours in the New Economy

The book evaluates the premise and consequences of financial behaviour in the new economy. It provides information about the financial and innovative behaviours of consumers in the new economy, where changing technology and knowledge are the main tools. It consists of two sections and nine chapters based on the financial behaviours of consumers and businesses in the new economy and the innovative approaches used in the employment, entrepreneurship and production processes. Today, both the consumers and the market-oriented enterprises are subject to financial contraction and expansion. Consumers now pay more attention to their budgets, and consumption habits are changing. In this context, consumer decisions are rational or psychological; they also depend on the proactive personality structure that can predict the future. Globalization and the convergence of markets, on the other hand, put the enterprises into tough competition. Businesses can change the financial behaviour of consumers through innovative methods. Moreover, the damage caused by enterprises to the environment can be reduced by improving their economic performance (eco-innovation). Table of Contents List of Figures, Charts and Tables Acknowledgements List of Abbreviations Introduction Section I: Financial Market Conditions and Consumption Preferences in the New Economy 1. Blurred Lines between Employment and Self-employment: Dependent Self-employment in Turkey • Serpil Çiğdem and Emine Balcı 2. Behavioural Finance and Anomalies: A Theoretical Framework • Abdulmuttalip Pilatin 3. An Investigation of Smartphone Buying Behaviour within the Frame of the Theory of Planned Behaviour: The Case of Rize • Onder Dilek 4. Purchasing Behaviours of Ready-to-Wear Sector Customers • Onur Koprulu, Mithat Turhan and Ilter Helvacı 5. An Investigation into the General Shopping Trends of Women and Men • Hande Güneş Section II: Innovative and Proactive Behaviour in the New Economy 6. The Impact of Eco-innovation on Brand Image and Purchase Intention: An Application on White Goods Users • Salih Yıldız 7. Real Estate 4.0 and the Digital Marketing Age • Meltem Öztürk 8. Effects of Logistics Service Quality on Behavioural Intention: An Application on Electronic Service Customers • Emel Yıldız 9. Detennination o f the Financial Literacy Levels and Proactive Personalities of University Students • Saadet Ela Pelenk and Akif Ziya Bayrak Conclusion Contributors