Seduction, Sophistry, and the Woman with the Rhetorical Figure (Rhetorical Philosophy & Theory)

The rhetorical tradition, Michelle Ballif asserts, is based on the systematic exclusion of sophistry. In keeping with Aristotle’s prescription, rhetoric continues to be a counterpart to dialectic, a handmaiden to the pursuit of truth—even if that truth is merely probable. According to Ballif, this search for truth manifests itself among current rhetoric and composition scholars in the form of an assumption that language is primarily communicative (i.e., that language can represent truth more or less faithfully). Ballif shows how invested we are in the notion of truth, in the idea that language represents truth, and in the assumption that the speaking/writing subject has, or should have, some essential relation to truth. Provocatively, Ballif questions why the profession wants to retain these beliefs in the face of vociferous arguments from "new rhetorics" that the discipline no longer posits a foundational self or truth, and in the face of the poststructuralist critique, which has demonstrated that founding truth is always accomplished by first positing and then negating an “other.” As an alternative to this negative and violent rhetorical process, Ballif suggests a turn to sophistry as embodied in the figure of Woman, one with the power to seduce us (literally, to lead astray) from our truth and our demand for it. This figuration of Woman, however, is not the dialectical other used to sustain the identity and privilege of Man. On the contrary, this Woman is an Other Woman: A Third Woman as a Third Sophistic practice that escapes Plato’s binary (philosophic rhetoric vs. sophistry) and renders the distinction between truth and deception incalculable. Ballif examines three figurations of the Third Woman as Third Sophistic as offered by Gorgias, Friedrich Nietzsche, and Jean Baudrillard. The rhetorical tradition, Michelle Ballif asserts, is based on the systematic exclusion of sophistry. In keeping with Aristotle's prescription, rhetoric continues to be a counterpart to dialectic, a handmaiden to the pursuit of truth -- even if that truth is merely probable.According to Ballif, this search for truth manifests itself among current rhetoric and composition scholars in the form of an assumption that language is primarily communicative (i.e., that language can represent truth more or less faithfully). Ballif shows how invested we are in the notion of truth, in the idea that language represents truth, and in the assumption that the speaking/writing subject has, or should have, some essential relation to truth.Provocatively, Ballif questions why the profession wants to retain these beliefs in the face of vociferous arguments from "new rhetorics" that the discipline no longer posits a foundational self or truth, and in the face of the poststructuralist critique, which has demonstrated that founding truth is always accomplished by first positing and then negating an "other". As an alternative to this negative and violent rhetorical process, Ballif suggests a turn to sophistry as embodied in the figure of Woman, one with the power to seduce us (literally, to lead astray) from our truth and our demand for it.This figuration of Woman, however, is not the dialectical other used to sustain the identity and privilege of Man. On the contrary, this Woman is an Other Woman: A Third Woman as a Third Sophistic practice that escapes Plato's binary (philosophic rhetoric vs. sophistry) and renders the distinction between truth and deception incalculable. Ballif examines threefigurations of the Third Woman as Third Sophistic as offered by Gorgias, Friedrich Nietzsche, and Jean Baudrillard.Gorgias presents the infamous Helen as a liminal entity who crosses borders, disrupts order, serves as an ambiguous sign, and embodies the rhetorical figure of chiasmus. Nietzsche offers a Third Woman who has overcome our subjectivity's bad faith and resentment through a rhetorical process of forgetting or unthinking the truths that have subjected us. Baudrillard proposes the feminine as seduction, as that which challenges truth through strategies of appearance and reversal. The Third Woman offers rhetoric and composition studies a seductive challenge to the metaphysical impulse toward truth and the entrapment within its representations.

The rhetorical tradition, Michelle Ballif asserts, is based on the systematic exclusion of sophistry. In keeping with Aristotle’s prescription, rhetoric continues to be a counterpart to dialectic, a handmaiden to the pursuit of truth—even if that truth is merely probable.

 

According to Ballif, this search for truth manifests itself among current rhetoric and composition scholars in the form of an assumption that language is primarily communicative (i.e., that language can represent truth more or less faithfully). Ballif shows how invested we are in the notion of truth, in the idea that language represents truth, and in the assumption that the speaking/writing subject has, or should have, some essential relation to truth.

                

Provocatively, Ballif questions why the profession wants to retain these beliefs in the face of vociferous arguments from "new rhetorics" that the discipline no longer posits a foundational self or truth, and in the face of the poststructuralist critique, which has demonstrated that founding truth is always accomplished by first positing and then negating an “other.” As an alternative to this negative and violent rhetorical process, Ballif suggests a turn to sophistry as embodied in the figure of Woman, one with the power to seduce us (literally, to lead astray) from our truth and our demand for it.

            

This figuration of Woman, however, is not the dialectical other used to sustain the identity and privilege of Man. On the contrary, this Woman is an Other Woman: A Third Woman as a Third Sophistic practice that escapes Plato’s binary (philosophic rhetoric vs. sophistry) and renders the distinction between truth and deception incalculable. Ballif examines three figurations of the Third Woman as Third Sophistic as offered by Gorgias, Friedrich Nietzsche, and Jean Baudrillard.

            

Acknowledgments......Page 12 Introduction: A Pre/Script Regarding the Subject of Woman, A Pre/Face Regarding the Figure of Woman......Page 16 1. The Business of “Isness ”: Philosophy Contra Sophistry, Woman, and Other Faithless Phenomena......Page 47 2. Seduction and Sacrifcial Gestures: Gorgias, Helen, and Nothing......Page 80 3. Nietzsche and the Other Woman: On Forgetting in an Extra-Moral Sense......Page 115 4. Après l’orgie: Baudrillard and the Seduction of Truth......Page 143 5. Seduction and the “Third Sophistic”: (Femme) Fatale Tactics Contra Fetal Pedagogies, Critical Practices, and Neopragmatic......Page 168 Notes......Page 212 Bibliography......Page 222 Index......Page 254