Screen Distribution and the New King Kongs of the Online World : the New King Kongs of the Online World

Drawing on comparisons with historical shake-ups in the film industry, Screen Distribution Post-Hollywood offers a timely account of the changes brought about in global online distribution of film and television by major new players such as Google/YouTube, Apple, Amazon, Yahoo!, Facebook, Netflix and Hulu. Like Music And The News Media Before It, The Film And Television Business Is Now Facing Its Time Of Digital Disruption. Major Changes Are Being Brought About In Global Online Distribution Of Film And Television By New Players, Such As Google/youtube, Apple, Amazon, Yahoo!, Facebook, Netflix And Hulu, Some Of Whom Massively Outrank In Size And Growth The Companies That Run Film And Television Today. Content, Hollywood Has Always Asserted, Is King. But The Power And Profitability In Screen Industries Have Always Resided In Distribution. Incumbents In The Screen Industries Tried To Control The Emerging Dynamics Of Online Distribution, But Failed. The New, Born Digital, Globally Focused, Players Are Developing Tv Network-like Strategies, Including Commissioning Content That Has Widened The Net Of What Counts As Television. Content May Be King, But These New Players May Become The King Kongs Of The Online World. 1. Online Distribution: A Backbone History -- 2. Online Distribution Globally -- 3. Lessons From History, The Future Of Television? -- 4. The Players, Part One: Youtube/google -- 5. The Players, Part Two: Rivals In Online Distribution -- 6. Does It Matter? The Content Question, And Conclusions. Stuart Cunningham And Jon Silver. Includes Bibliographical References And Index. Cover 1 Half-Title 2 Title 4 Copyright 5 Contents 6 List of Tables 7 Acknowledgements 8 The Authors 9 List of Abbreviations 10 Introduction 11 1 Online Distribution: A Backbone History 23 2 Online Distribution Globally 42 3 Lessons from History, the Future of Television? 63 4 The Players, Part One: YouTube/Google 76 5 The Players, Part Two: Rivals in Online Distribution 89 6 Does It Matter? The Content Question, and Conclusions 104 References 116 Index 136 Front Matter....Pages i-x Introduction....Pages 1-12 Online Distribution: A Backbone History....Pages 13-31 Online Distribution Globally....Pages 32-52 Lessons from History, the Future of Television?....Pages 53-65 The Players, Part One: YouTube/Google....Pages 66-78 The Players, Part Two: Rivals in Online Distribution....Pages 79-93 Does It Matter? The Content Question, and Conclusions....Pages 94-105 Back Matter....Pages 106-132