Sales Caractères. Petite histoire de la typographie (Sciences humaines (H.C.)) (French Edition)

Times New Roman, Garamond, Arial, Courier, Verdana, etc. La fréquentation quotidienne de l'ordinateur a popularisé le nom et l'usage des polices de caractères. Mais que savons-nous de ces fameuses " fontes " comme les appelaient autrefois les imprimeurs ? Rien ou pas grand-chose... Dans ce livre, Simon Garfield entreprend de nous raconter l'histoire de quelques-unes des 100 000 polices de caractères créées depuis l'invention de l'imprimerie par Gutenberg. Car derrière chacune d'entre elles se cache un destin, drôle et parfois tragique, qui croise souvent la grande Histoire, l'auteur raconte ainsi comment Gotham contribua à l'élection de Barack Obama... Les polices de caractères constituent aujourd'hui l'une des dimensions centrales de notre culture visuelle dont nous n'avons en général pas conscience. Qui se rend compte de l'hégémonie de l'Helvetica outre-Atlantique qui a colonisé la signalétique urbaine et qui est utilisée par toutes les grandes marques commerciales pour sa moderne efficacité ? What's your type? Suddenly everyone's obsessed with fonts. Whether you're enraged by Ikea's Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it's okay to like Comic Sans, "Just My Type" will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don't be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts - like men - are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge. -- Product Description "JUST MY TYPE is a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, and people like Neville Brody who threw out the rulebook. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers... and typefaces became something we realized we all have an opinion about. And beyond all this, Just My Type reveals what may be the very best and worst fonts in the world --and what your choice of font says about you." --On cover travail en cours de Patbus posté sur le TAZ par Atitrepostume bcp d'erreurs relevées par tmunzer A quick and personal tour through the past and present of fonts, their design, and use.