S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

Annotation S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign Presents a program that aims to boost business-to-business direct advertising response rates and convert sales leads into a steady stream of revenue. This book covers the various steps of the SURE-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and more. Strategic planning is one of the most-discussed aspects of business marketing.