Russian Public Diplomacy From USSR tothe Russian Federation : From USSR to the Russian Federation

Public diplomacy is widely used in the contemporary world, and this book is devoted to its use and study in Russia. It explores how, even though scientific diplomacy and people’s diplomacy were used in the USSR, the ideas of public diplomacy were not in demand in Russia in the 1990s. However, following the United States, which turned to the policy after the tragic events of 9/11, Russia also began to develop its own. The author explores how the need for public diplomacy is reflected in the official documents of the Russian Federation and discusses the important step of building new institutions for this purpose in Russia. She analyzes how the development of the practice has led to its study, with Russian scholars focusing mainly on the tools and approaches of implementing public diplomacy by various states. The book discusses the relationship between public diplomacy and soft power and compares Russian approaches with those available in worldwide practice and theory. This book is intended primarily for students and researchers of international affairs specializing in Russian foreign policy and/or soft power issues. It will also be of interest to practitioners in public diplomacy, such as ministers of foreign affairs, NGOs, and the media. Cover 1 Half Title 2 Series 3 Title 4 Copyright 5 Contents 6 1 Introduction: the transforming modern world and public diplomacy 8 2 Public diplomacy and the reasons for its development in the world in the 21st century 10 3 Formation and development of Russian public diplomacy 21 4 Russian studies of public diplomacy in the 2000s 34 5 Conclusion 56 References 59 Index 75 "Public diplomacy is widely used in the contemporary world, and this book is devoted to its use and study in Russia. It explores how, even though scientific diplomacy and people's diplomacy were used in the USSR, the ideas of public diplomacy were not in demand in Russia in the 1990s. However, following the USA, which turned to the policy after the tragic events of 9/11, Russia also began to develop its own. The author explores how the need for public diplomacy is reflected in the official documents of the Russian Federation and discusses the important step of building new institutions for this purpose in Russia. She analyses how the development of the practice has led to its studies, with Russian scholars focusing mainly on the tools and approaches of implementing public diplomacy by various states. The book discusses the relationship between public diplomacy and soft power and compares Russian approaches with those available in worldwide practice and theory. This book is intended primarily for students and researchers of international affairs, specialising in Russian foreign policy and/or soft power issues. It will also be of interest to practitioners in public diplomacy, such as ministers of foreign affairs, NGOs, and the media"-- Provided by publisher Introduction : the transforming modern world and public diplomacy -- Public diplomacy and the reasons for its development in the world in the XXI century -- Formation and development of Russian public diplomacy -- Russian studies of public diplomacy in 2000s -- Conclusion