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The latest book from Dr. DirectTM will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive. The latest book fromDr. Direct! will show you how to master online advertising and enhance your social media strategies.This is the perfect companion to the authors bestselling book Cashvertising .Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive advertising research uncovering what works, what doesnt, and the most effective strategies for skyrocketing your response rate, sales, and reports. Why reinvent the wheel?By analyzing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling Cashvertising Drew Eric Whitmandistills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results.To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal you and me approach and learn how to sell without expressing the typical appearance of salesmanship.Whether youre looking to refine your existing campaigns or venture into the world of online advertising for the first time, Cashvertising Online provides the tools and expertise you need to base your ads on science instead of guesswork, examining the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive. Youll craft compelling campaigns and generate remarkable results . . . all based on exhaustive studies and real-world testing. No fluff or filler, its fast reading, fun, and 100 percent practical. Front cover Copyright Contents DREW'S WELCOME MESSAGE INTRODUCTION CHAPTER 1 CHAPTER 2 CHAPTER 3 CHAPTER 4 CHAPTER 5 CHAPTER 6 CHAPTER 7 EPILOGUE NOTES INDEX ABOUT THE AUTHOR Back cover