Roar! Get Heard in the Sales and Marketing Jungle : A Business Fable

**Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R * Recognize the four types of buyers* Observe from the buyer's perspective, and adapt your message* Acknowledge the buyer's special wants and needs* Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!**

Business had changed. For years, as VP of Sales and Marketing at Wolfson Furniture, Ryan Miller easily created steady growth and success. Then the economy tanked. Sales dwindled. Marketing efforts flopped. Wolfson Furniture was suddenly on the ropes. Ryan's future, once golden, seemed dim. But life is mysterious. Just when all seems lost, serendipity lends a hand.

For Ryan, fate takes the persona of Lenny, an old high school friend. Having found happiness in Hasidic Judaism, Lenny now runs a packaging company in Brooklyn. "Business is booming, even in the down economy!" he tells Ryan excitedly. So what's Lenny's secret?

Roar! gives you a seat at the table as these two friends reconnect, and Ryan discovers how to revitalize his sales and marketing approach. Lenny's sales and marketing process is 3,500 years old and is beautifully simple, yet goes ignored by most companies.

As the story unfolds in real-life kosher restaurants all over New York City, you'll discover the step-by-step R-O-A-R system you can use to boost your results. You'll get practical tools and tips, including a template to help you reframe your Value Proposition, detailed discussions of the four types of buyers and strategies for selling to each, plus interview questions you can customize.

Warmhearted and entertaining, Roar! is an inspiring story for anyone looking to add a secret ingredient to their sales mix. Its many tools and resources will enable you to deliver a compelling message and strengthen your business in any economy. Take it from Lenny, it's a sales jungle out there, but it's much less scary when you know how to ROAR!