Roadmap to revenue : how to sell the way your customers want to buy

Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Sellers aren't getting the sales they need, and buyers aren't getting the information they need to make a buying decision. In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity. Armed with these methods, managers can map out their customers' buying process and take the right steps to support every stage of that buying process. They can position their products and services in a way that will make them more attractive and valuable to prospective customers. They can focus their efforts on marketing and selling methods that will work (and stop wasting money on those that won't); produce content that satisfies buyer concerns; and use social media channels in a way that appeals to customers - and leads to more sales. Five million dollars?Two bitter rivals?A college fraternity or marine boot camp?Winner takes all?No rules?The race is on?Non-stop action?Like being on speed?. Satire, sarcasm, and hyperbole abound in this tale that has been likened to a modern-day, adult humor version of Mark Twain's Adventures of Huckelberry Finn. This completely politically incorrect, bawdy narrative is about the ultimate unscrupulous college anti-hero who you can't help hating. Yet you can't put the book down, somehow compelled to see what happens next. More scheming, hilarious college antics, compete with wild sexual escapades by more bizarre characters than Best of National Lampoon's Animal House. Enter a college world where the only things that matter are sex, alcohol, drugs, and money. And like all legal battles, the only thing that matters is winning.??Everyone agrees: Ron Carpol writes better than Shakespeare? -- HARVARD Lampoon? This book is? Funny and entertaining? Author Ron Carpol should be give the Nobel Prize? -- GRAMBLING STATE UNIVERSITY Gramblinite? Hilarious read. Tasteless, profane, angry, fascinating and VERY funny. I love it. -- THOMAS B. SAWYER, Bestselling author and Head Writer/Producer of MURDER, SHE WROTE??a classic page-turner with more scheming, hilarious college antics complete with wild sexual escapades by bizarre characters than BEST OF NATIONAL LAMPOON'S ANIMAL HOUSE. -- Alice O'Neill, HOLLYWOOD Behind-the-Scenes, Los Angeles Features Syndicate? Everything that the KOALA stands for is in this book: homophobia, booze, rape, pedophilia, stealing, bribery, laziness, and women. -- UNIV. OF CAL., SAN DIEGO Koala? More college than a MAXIM soaked in beer slush on a fraternity floor. -- collegehumor.com? So crude it's hilarious, so disgusting you won't be able to put it down. -- GEORGETOWN Lampoon? Deliciously tasteless. Wish we'd written it. -- PRINCETON Tiger Magazine? This is a horrifying book. -- RUTGERS Medium??FUBAR is FUBARGREAT. I laughed and laughed and laughed. -- STANFORD Chaparral? This book is perfect for frat boys and people who hate and ridicule frat boys.?Many cheap laughs. -- McGILL Red Herring? FUBAR. God's perfect creature; the winking chimera of light. -- CORNELL Lunatic? I would recommend this book to everyone except small children and pregnant women. -- YALE Record? Funnier than [Thomas Wolfe's] I AM CHARLOTTE SIMMONS. -- collegestories.com? I couldn't put this book down?I felt offended almost 100% of the time but it was funny and I'm pretty sure I'm going to hell for laughing. -- UNIVERSITY OF NEW MEXICO Daily Lobo? Brazen, offensive and downright distasteful?perfect plot twists?college debauchery is just part of the daily routine. This book?is totally awesome. -- FORDHAM UNIVERSITY Ram??This book will have you cringing as you read it, but will also have you laughing hysterically twice as often. --UNIVERSITY OF MISSISSIPPI Daily Mississippian The tramp and companion. There are many people like John and his dog, Bull, living on the streets of big cities and small towns in the United States Of America. Most people treat them like tramps. John and Bull spend the day looking for a job and somewhere safe to sleep for the night. But this day ends like many before. No work. No shelter