Ribbon culture : charity, compassion, and public awareness

Ribbon Culture Explores The History, Meaning, And Sociological Implications Of The Popular Practice Of 'showing Awareness. The Book Suggests That We See The Rise Of Awareness Campaigns In Terms Of A Growing Interest In Personal Displays Of Compassion In A Cultural Climate Where Empathy Has Become A By-word For Authenticity. Not Only This, But Ribbon Culture Highlights Charities' Use Of Slick Awareness Campaigns To 'reach' Their Target-audience And Explores The Repercussions Of The Transformation Of Charity Into A Commercial Enterprise--publisher Description. Introduction -- Ribbon-wearing : Towards A Theoretical Framework -- Flags And Poppies : Charity Tokens Of The Early Twentieth Century -- Ribbon Histories -- Symbolic Uses Of The Ribbon -- 'showing Awareness' And The 1960s Counter-culture : Breaking Rules And Finding The Self -- Worry As A Manifestation Of Awareness : The Implications Of 'thinking Pink' -- The Commercialisation Of Charity And The Commodification Of Compassion -- Conclusion. Sarah E.h. Moore. Includes Bibliographical References (p. 164-186) And Index. Front Matter....Pages i-ix Introduction ....Pages 1-9 Ribbon Wearing: Towards a Theoretical Framework....Pages 10-42 Flags and Poppies: Charity Tokens of the Early Twentieth Century....Pages 43-50 Ribbon Histories....Pages 51-72 Symbolic Uses of the Ribbon....Pages 73-99 ‘Showing Awareness’ and the 1960s Counter-culture: Breaking Rules and Finding the Self....Pages 100-122 Worry as a Manifestation of Awareness: The Implications of ‘Thinking Pink’....Pages 123-136 The Commercialisation of Charity and the Commodification of Compassion....Pages 137-149 Conclusion....Pages 150-157 Back Matter....Pages 158-190 This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.