Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising (The Mal Warwick Fundraising Series)

This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool. This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool. In addition to a wealth of new ideas and examples, this revised edition also contains new chapters on combining direct mail with telephone fundraising, using the Internet to improve your direct mail results, and promoting legacies through direct mail. Whether you're a seasoned professional or new to fundraising, you will find this book an essential guide to understanding how direct mail can be put to work to build your brand, strengthen relationships with your donors or members, and maximize your organization's income. "Revolution in th The strategic uses of direct mail Selecting your audience Preparing your test mailing Anatomy of a direct mail fundraising package Premiums and other involvement devices Building your donor base Maximizing donor value Annual giving and membership programs Monthly giving High-dollar annual giving clubs The many uses of the telephone Legacy giving Thank-yous, welcome packages, and cultivation mailings Mastering the new media mix Twelve trends for a new century The union of concerned scientists, 1999-2003. Warwick describes how nonprofits can realize the full potential of direct mail by putting it to work as a strategic tool to help an organization grow, gain visibility and achieve financial stability. His book contains hundreds of ideas designed to save organizations months of work Among the many fundraising techniques available to nonprofit organizations, only direct mail both delivers consistent results and helps build a broader donor base over time. This work is a comprehensive survey of direct mail fundraising in the public interest.