Revolution In Marketing: Market Driving Changes: Proceedings Of The 2006 Academy Of Marketing Science (ams) Annual Conference (developments In . Of The Academy Of Marketing Science)

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the __Journal of the Academy of Marketing Science (JAMS)__ and __AMS Review__. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled __Revolution in Marketing: Market Driving Changes__. Front Matter....Pages i-xxxiii Consumer Perceptions of Quality, Risk, and Value: A Conceptual Framework....Pages 1-1 The Price is Right! Or is It?....Pages 2-2 Parental and Sibling Identification: A New Theoretical Framework for the Effects of Birth Order, Sex Congruency and Ethnicity on Purchase Influence....Pages 3-3 Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement....Pages 4-4 Do Other Customers Matter? Examining The Impact of Other Customers In Retail/Service Settings....Pages 5-5 Who is to Blame? The Effects of Store Image and Product Branding on the Assignment of Responsibility for Failures Involving Multiple Firms....Pages 6-6 Religious and Cultural Animosity Model Extension: Implications for Purchase Intentions....Pages 7-12 Superstitious Beliefs in Consumer Evaluation Of Brand Logos....Pages 13-13 China’s Changing Culture: Rural and Urban Consumers’ Favorite Things....Pages 14-14 The Neuroscience of Consumer Behavioral Decision Making....Pages 15-15 Fan or Fanatic: A Measure of Consumer Devotion....Pages 16-16 Consumer-Based Brand Trust Scales: Validation and Assessment....Pages 17-21 End-of-Life Care: The Need for a Cultural Transition....Pages 22-22 Conceptualizing Franchisee Perceived Relationship Value: Implications for Behavioral and Performance Outcomes....Pages 23-23 Why Do Leading Brand Manufacturers Supply Private Labels?....Pages 24-24 A Dyadic Study of the Determinants of Exporter-Importer Relationship Performance....Pages 25-25 Global Consumer Market Segmentation Strategy Decisions and Managerial Assessment of Performance....Pages 26-30 New Dynamics in the Global Supply Chain: Discovering Import Intermediaries....Pages 31-35 Value Creation within a Service Dominant Logic for Marketing....Pages 36-36 Leadership by Customers? Implications of Customer Involvement for Leadership in Service Companies....Pages 37-37 An Evolvement Model of Customer-Service Provider Relationships....Pages 38-38 Moving Educational Theory to Practice: Experiential Learning for Part-Time MBA Programs....Pages 39-39 Teaching Marketing in A Developing Nation: A Reflective View....Pages 40-45 Globalization and U.S. Universities: What Realities are Most Relevant to the Successful Internationalization of Their institutions?....Pages 46-51 New Package Design: Evaluation of Consumer Experience....Pages 52-52 Lead Products and Retail Store Choice Decisions....Pages 53-53 Developing and Validating an Instrument for Measuring the Driving Markets Approach....Pages 54-54 Organizational Learning and New Product Outcomes: Integrating Research Approaches....Pages 55-55 Strategic Outcomes of Market Orientation and Market Segmentation....Pages 56-56 Enhancing Customer Trust in E-Commerce Through Web Portals....Pages 57-61 Ad Acceptance: Scale Development, Purification, and Validation of Cell Telephone Advertising Acceptance....Pages 62-66 Individual Assessment of Humanlike Consumer Robots: An Extended Tam with Aesthetics....Pages 67-67 Integration of Consumer Buying Behavioral Parameters with Signal Detection Tests in a Virtual Environment....Pages 68-68 A Multiattribute Utility Model for Consumer Decision Making and Optimal Product Configuration....Pages 69-76 Toward a Conceptulatization of Technology-Mediated Personalization (TMP)....Pages 77-77 A Study of Service Quality, Perceived Risk and Personal Innovativeness in Internet Banking....Pages 78-83 Building Customer Capital Through Knowledge Management Processes in the Healthcare Context....Pages 84-84 College Students Go Mobile: An Age Difference in Mobile Service Loyalty Decisions....Pages 85-89 Pressure Reduction Pressure and Trusting Relations....Pages 90-90 The Impact of Service Quality, Relationship Satisfaction, Trust and Commitment on Loyalty: An Empirical Investigation in a Business-to-Business Services Context....Pages 91-91 Customer-Oriented Selection and Pricing of Supplementary Services in Business Markets....Pages 92-96 Gender Role in Advertising: Perspective from Feminism....Pages 97-97 Is It ethical to “Scare” a consumer? An Examination of Ethics and Fear Appeal Advertising....Pages 98-98 The Use of Swear Words in Print Advertising....Pages 99-104 The Role of Consumer-Organized Anti-Brand Sites as Market Agents....Pages 105-105 Consumer Response to Negative Information on the Web....Pages 106-106 SPAM: A Consumer Perspective....Pages 107-107 The Role of Emotions and Shopping Enjoyment in Visiting Web Sites Announced in Advertisements....Pages 108-108 Virtual New Product Development Teams: An Integrated Framework of Interface Effectiveness....Pages 109-109 Successful B2B Customer Database Management....Pages 110-110 Industrial Marketing Communication: A (R)evolutionary Journey from Marketplace to Marketspace....Pages 111-118 Revising Courses in the Marketing Curriculum Based on Exploratory Research Using an Index of Learning Styles....Pages 119-119 A Multi-Level Approach to Retail Management Education....Pages 120-120 The Undergraduate Capstone Marketing Course: Objectives, Content, and Pedagogy....Pages 121-121 The Role of Technology in Industrial Customers’ Perceptions of Logistics Service Quality and Their Future Purchase Intentions....Pages 122-122 Towards an Integrated Theory of Logistics Service Competency: Orienting Firms Towards Service Excellence....Pages 123-123 Broadening the Concept of Relationship Marketing....Pages 124-124 A Revisit of Theoretic Model of Store Image Formation and its Application in Chinese Consumers....Pages 125-125 A Consumer Ethnocentrism Model of Foreign Retail Store Patronage: An Initial Empirical Test of Extrinsic Cues and Moderating Effect in Beijing....Pages 126-126 Consumers’ Need for Uniqueness and Customization Behavior Among Chinese Consumers....Pages 127-127 The Effect of Prices for Incidental Products in Web Page Promotions on Consumer Price Perceptions for an Unrealted Target Product....Pages 128-128 Congestion Pricing in an Internet Market....Pages 129-129 Modeling the Role of Power Distance and Social Formality in Business-to-Business Relationships in India....Pages 130-130 A Conceptual Framework of Mutual and Interactive Vulnerability in Business Relationships....Pages 131-131 The Influence of Gambling Benefits and Acceptability on Casino Gambling Satisfaction....Pages 132-136 Multiracials Versus Monoracials: Towards a Framework for Consumer Traits and Artwork Consumption....Pages 137-137 The Application of a Mutual Cyclical Growth Model of Romantic Relationships to Investigate Consumer Brand Commitment....Pages 138-138 First-Mover Advantages: A Cross-National Comparison of Mature and Emerging Market Consumers’ Attitudes Toward Pioneer and Follower Brands....Pages 139-139 Globalisation, Levitt and the Evidence from Japan and Singapore....Pages 140-140 Modern vs Postmodern Consumer Segmentation in International Business: A Comparative Analysis and Research Agenda....Pages 141-141 Metaphors and Sales Management: A Review and the Development of Knowledge Grafting as a Theoretical Metaphor for Knowledge-Based Sales Management Strategy....Pages 142-142 A Configuration-Theory Assessment of How Incongruity in Sales Force Control Systems Drives Salesperson Performance....Pages 143-143 Logistics’ Role in Interdepartmental Integration....Pages 144-148 The Moderating Impact of Total Quality Management on Supply Chain Management: Implication of Competitive Advantage....Pages 149-154 Capital Equipment Purchasing: A Stochastic Model of Industrial Buying Behaviour....Pages 155-159 Location Efficiency Measurements and Diagnostics: A Data Envelopment Analysis Approach....Pages 160-160 Customer Satisfaction and Price Acceptance in the Case of a Hungarian Electricity Supplier....Pages 161-165 The Role of Choice and Gender in the Service Recovery Process: A Comparison Between Hedonic and Utilitarian Recovery Options....Pages 166-166 Exploring Factors Affecting Consumer Intention to Use Mobile Advertising....Pages 167-167 Direct-to-Consumer Advertising: Market Driving Changes in the Pharmaceutical Industry....Pages 168-168 Online Interaction Readiness: Measurement, Antecedents, and Consequences....Pages 169-169 Integrating Sales Force into Marketing Strategic Planning....Pages 170-170 Operationalizing Relationship Value: An Empirical Study of Antecedents, Outcomes and Construct Dimensions....Pages 171-171 Corporate Entrepreneurship and Resource Recombination: A Dynamic Capabilities Approach to Innovation....Pages 172-172 The Effect of Scanning Behaviors on Marketng Managers’ Representations of Competitive Advantage....Pages 173-173 Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms....Pages 174-174 Employee Blogging: Builing Buzz from the Inside....Pages 175-180 Customer Relationship Management in Professional Service Organizations: A Strategic Approach Towards A Sustainable Competitive Advantage....Pages 181-181 Slotting Fees and the Market Power of Manufacturers....Pages 182-186 Cigarette Placement in Movies: Priming Tobacco Risk-Related Warnings and its Social Effects on Youths....Pages 187-187 Need, Want and Advertising....Pages 188-188 Upper Echelons Theory and Market Orientation: TMT Characteristics as Antecedents to a Market Orientation....Pages 189-189 Structural Antecedents of Market, Learning and Entrepreneurial Orientations....Pages 190-190 The Importance of Cost Savings Factors vs. Strategic Factors in Outsourcing Decisions....Pages 191-191 PhD Students’ Value Perceptions of Their Education: An Application of Means-End Chain Model....Pages 192-198 Relationships between Article References and Subsequent Citations of Marketing Journal Articles....Pages 199-205 A New Statistic for Item Analysis....Pages 206-206 Theoretical Perspectives of Online Community: Managerial Insights and Research Agenda....Pages 207-207 A Characterisation of Consumer Empowerment Drawn from Three Views of Power....Pages 208-213 Alternative Perspectives on Brand Personality: The Case of the Nonprofit Brand....Pages 214-214 Global Ethics Versus Local Ethics: How Do Marketing Managers Make Ethical Decisions Across Cultures....Pages 215-215 Open Skies Treaty, Competition Policy and Regulatory Issues: An Exploratory Analysis in Marketing and Public Policy....Pages 216-216 All Desires are not Created Equal: Toward a Typology of Desire in Consumer Research....Pages 217-217 Correlates of Materialism: A Comparative Study of Bangladeshis in Bangladesh and First Generation Migrant Bangladeshis in Sydney....Pages 218-222 Are Consumer Innovators Less Resistant to Change Than Market Mavens?....Pages 223-227 Mutual and Interactive Vulnerability in Supply Chain Dyads....Pages 228-228 The Scholarly Book Buyer’s Decision Process: A National Survey of University Faculty....Pages 229-229 Building Fan Identification in Minor League Sport Organizations: Individual Player vs. Team Approach....Pages 230-230 Analysis of the Reforms in Chinese State-Owned Enterprises: A Principal-Agent Approach....Pages 231-235 Online Communication Trust and Cultural Variables: The Comparison of American and Japanese Online Consumer Trust in Dynamic Pricing....Pages 236-240 Perceived Supervisory Support: A Meta-Analytic Review....Pages 241-245 An Analytical Framework to Stimulate Cross-Selling and Retention in the UK Financial Services Industry: A Case Study....Pages 246-251 Factors Influencing Students’ Selection of Credit Cards: Some Initial Results....Pages 252-252 Cross-buying Evaluations: The Moderating Role of Category Similarity....Pages 253-253 A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames....Pages 254-254 Visual Perception of In-Game Advertising: Diagnostic Information Search and the Role of Expertise....Pages 255-255 Does WEB Log Data Reveal Consumer Behavior? The Case of Analysis for an Internet Mall....Pages 256-262 Estimating Willingness-to-Pay by Different Utility Functions: A Comparison of Individual and Cluster Solutions....Pages 263-268 The Influence of Common Method Variance in Marketing Research: Reanalysis of Past Studies Using a Marker-Variable Technique....Pages 269-269 Determinants of Foreign Product and Country of Origin Evaluations: The Role of Involvement and Information Type....Pages 270-270 A Consumer Perspective of Small (Mom-and Pop) versus Large Department Stores: An Investigation in an Emerging Market - Mexico....Pages 271-271 Predicting Taiwanese Viewers’ Attitudes Toward Foreign Television Programs: A Country-of-Origin Perspective....Pages 272-274 Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes . Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyĺls flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes