Reviving Traditions in Research on International Market Entry, Volume 14 Volume 14

For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. The contributions featured in the Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses, or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All submissions submitted for publication undergo a double-blind review process.Professor S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair and Director of the Institute of International Business at Georgia State University, was the founding Editor-in-Chief of the Advances in International Marketing. 01......Page 1 02......Page 3 03......Page 4 INTRODUCTION......Page 5 COUNTERTRADE AND GLOBAL ECONOMY......Page 7 CHANNEL CONTROL AND NEW PRODUCT MARKET ENTRY......Page 8 GRAY MARKET IN THE NEW CENTURY......Page 9 INTELLECTUAL PROPERTY RIGHTS AND THE CHINA MARKET......Page 10 CROSS CULTURAL BUSINESS AND COMPARATIVE STUDIES......Page 11 REFERENCES......Page 12 INTRODUCTION......Page 13 THE RATIONALE FOR COUNTERTRADE......Page 16 Market Segmentation......Page 17 Countertrade Organizations Within Firms......Page 18 INTRODUCTION......Page 38 The Role of Level of Control......Page 39 Control of Foreign Ventures......Page 40 Stake of the Host Government......Page 41 Specific Government Limitations on the Firm's Operations......Page 42 Questionnaire and Measures......Page 43 Measures......Page 44 Measurement Assessment......Page 46 Test of the Hypotheses......Page 47 DISCUSSION AND CONCLUSIONS......Page 48 REFERENCES......Page 49 CHANNEL INTEGRATION DECISIONS IN NEW PRODUCT GLOBAL COMPETITION: A CONCEPTUAL FRAMEWORK AND EMPIRICAL EXAMINATION......Page 51 INTRODUCTION......Page 52 Transaction Cost Analysis......Page 54 Organizational Capability Perspective......Page 55 A MODEL OF CHANNEL INTEGRATION IN NEW PRODUCT EXPORT......Page 56 Asset Specificity......Page 57 Country Risk......Page 59 Firm Size......Page 60 Channel Integration......Page 61 New Product Competitive Advantage......Page 62 Data Collection......Page 63 Country Risk......Page 64 Market Performance......Page 65 Measurement Model......Page 66 Structural Model......Page 68 Findings......Page 70 Managerial Implications......Page 71 Future Research......Page 73 REFERENCES......Page 74 Construct Measures......Page 76 GRAY MARKETS: THREAT OR OPPORTUNITY? THE CASE OF HERMAN MILLER v. ASAL GmbH......Page 78 INTRODUCTION......Page 79 Purpose......Page 80 LEGAL ISSUES CONCERNING PARALLEL CHANNELS......Page 81 Price Differentials......Page 84 Opportunistic Behavior......Page 85 Channel Intermediaries......Page 86 Buyers......Page 87 Pricing Strategy......Page 88 Product Strategy......Page 89 THE CASE OF HERMAN MILLER v. ASAL GmbH3......Page 90 Herman Miller, Inc.......Page 91 ASAL GmbH and ASAL Products, Inc.......Page 92 INTERZUN INTERNATIONAL TRADE FAIR, KOLN, GERMANY, MAY 7-11, 1999......Page 95 Implications for Theory and Practice......Page 98 The Importance of Trade Shows......Page 101 CONCLUSION......Page 102 REFERENCES......Page 103 Notes for Teaching......Page 105 INTRODUCTION......Page 107 THE ROAD FROM PERDITION: CREATION OF CHINA'S PATENT LAWS......Page 108 THE LEGAL ENVIRONMENT......Page 111 Patent Law Environment......Page 112 Specifics of the Patent Law and Its Amendments......Page 113 Foreign and Domestic Patent Activity......Page 115 Activity Across Patent Categories......Page 117 Pre-entry Decisions......Page 119 Licensing and Contractual Decisions......Page 120 Decisions for Handling Patent Disputes......Page 121 Other Patent Protection Decisions......Page 122 SUMMARY......Page 123 REFERENCES......Page 124 BUILDING STRATEGIC PARTNERSHIP BETWEEN MULTINATIONAL CORPORATIONS AND THEIR CHINESE COUNTERPARTS - A PRELIMINARY SURVEY WITH FOCUS ON EQUITY JOINT VENTURES......Page 125 REVIEW OF LITERATURE......Page 126 Dependent Variables......Page 129 Test of Hypotheses......Page 130 RESULTS......Page 131 DISCUSSIONS......Page 134 REFERENCES......Page 137 APPENDIX......Page 139 INTRODUCTION......Page 140 ESTABLISHING MARKETING RELATIONSHIPS IN CROSS-CULTURAL BUSINESS......Page 142 Communication Challenges in Cross-Cultural Business-to-Business Relationships......Page 143 Enablers of Long-Term Relationships in Cross-Cultural Business......Page 145 Protocol of Manners......Page 146 Protocol of Time......Page 147 Protocol of Power Distance......Page 148 Protocol of Bonding......Page 150 Methodology......Page 152 Anglo-Saxon vs. Latin Manners......Page 154 Anglo-Saxon vs. Latin Power Distance......Page 155 Anglo-Saxon vs. Latin Bonding......Page 156 RESULTS AND DISCUSSION......Page 157 SUMMARY AND CONCLUSIONS......Page 162 REFERENCES......Page 165 Introduction : Reviving Traditions In Research On International Market Entry / Tiger Li -- International Countertrade : A Reverse Marketing Perspective / Saeed Samiee -- Mnc Control Over Foreign Market Ventures : Do Host Governments Still Play A Major Role? / Shaoming Zou, Charles R. Taylor And Eric Fang -- Channel Integration Decisions In New Product Global Competition : A Conceptual Framework And Empirical Examination / Tiger Li And Zhan G. Li -- Gray Markets : Threat Or Opportunity? The Case Of Herman Miller V. Asal Gmbh / Michael R. Mullen, C.m. Sashi And Patricia M. Doney -- Patent Issues In China : Entry Decisions In A Dynamic Legal And Competitive Environment / Steven W. Kopp And Ka Zeng -- Building Strategic Partnership Between Multinational Corporations And Their Chinese Counterparts : A Preliminary Survey With Focus On Equity Joint Ventures / Chiang-nan Chao, Robert J. Mockler And Dorothy G. Dologite -- Enablers Of Long-term Marketing Relationships In Cross-cultural Business / Angelica C. Cortes And Arturo Vasques-parraga. Guest Edited By Tiger Li. Includes Bibliographical References. Over the last decade, market entry activities have continued to play a critical role in global economic development.