جزئیات خرده‌فروشی: رازهای فروش در فروشگاه‌های زنجیره‌ای

'SALESPEOPLE: I want you to sell more merchandise, more successfully, to more retail chain store buyers,' says Merrill Lehrer.What does it take to sell to a retail chain store? Retail Detailed: Secrets to Selling Retail Chain Stores will aid salespeople and manufacturers calling on retail stores to understand the chain store buyer. Comprehend how a buyer thinks and you can have an improved relationship with them. Master the way they operate, and you should be able to sell more product to the retail buyer. Written by a respected merchandise manager and senior buyer for top US retail chain stores, this book gives the insight scoop on the buyer's thought processes. Buyers don't have time for teaching you what they want for their stores. Retail Detailed: Secrets to Selling Retail Chain Stores will help you to evaluate their needs and principles.Learn how buyers: pick vendors, build product assortments, design advertising, demand financial incentives, utilize retail math and inventory management, follow retail law, require markdowns and more. The Book of Five Rings is one of the most insightful texts on the subtle arts of confrontation and victory to emerge from Asian culture. Written not only for martial artists but for anyone who wants to apply the timeless principles of this text to their life, the book analyzes the process of struggle and mastery over conflict that underlies every level of human interaction. The Book of Five Rings was composed in 1643 by the famed duelist and undefeated samurai Miyamoto Musashi. Thomas Cleary's translation is immediately accessible, with an introduction that presents the spiritual background of the warrior tradition. Along with Musashi's text, Cleary translates here another important Japanese classic on leadership and strategy, The Book of Family Traditions on the Art of War by Yagyu Munenori, which highlights the ethical and spiritual insights of Taoism and Zen as they apply to the way of the warrior. Along with Sun Tzu's The Art of War, The Book of Five Rings is considered to be one of the most insightful texts on the subtle arts of confrontation and victory to emerge from Asia. Composed in 1643 by the famed duelist and undefeated samurai Miyamoto Musashi, The Book of Five Rings analyzes the process of struggle and mastery over conflict that underlies every level of human interaction. For Musashi, the way of the martial arts was a mastery of the mind rather than simply technical prowess-and it is this path to mastery that is the core teaching in The Book of Five Rings. This brilliant manifesto is written not only for martial artists but for anyone who wants to apply the timeless principles of this text to their life This text on the subtle arts of confrontation and victory was originally composed in 1643 by an undefeated samurai. It analyses the process of struggle and mastery over conflict that underlies every level of human interaction