Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach (Cabi Publishing)

\*Highlights the importance of crisis management and provides a guide for tourism operators and offices\*Analyses the strengths and weaknesses of the approaches of tourism managers \*Covers crises caused by: terrorism, natural disaster, disease, crime and warThe aftermath of the attack on the World Trade Center on September 11, 2001, in New York, highlighted the vulnerability of the tourist trade to unforeseen events. The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyzes the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK. This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism.Perry Hobson, Head, School of Tourism and Hospitaliy Management, Southern Cross University and Editor-in-Chief Journal of Vacation Marketing.Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays.The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery of a destination after a crisis, and that much depends on providing clear, frequently updated and accurate information. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students. Author information......Page 2 Contents......Page 5 List of figures and tables......Page 7 Acronyms......Page 9 Acknowledgements......Page 11 Preface......Page 13 Author's note......Page 15 1 Defining tourist destinations in crisis......Page 19 2 Managing the recovery and restoration of destinations in crisis......Page 34 3 United States: September 11, 2001 terrorist attacks......Page 59 4 Egypt: Terrorist attacks against tourists, 1990-98......Page 85 5 Israel: The Palestinian uprising, 2000-02......Page 103 6 Sri Lanka: Civil war, 1995-2001......Page 133 7 Fiji: Political Coups, 1987 and 2000......Page 148 8 Turkey: Izmit Earthquake, 1999......Page 169 9 Britain: Foot-and-mouth Disease, 2001......Page 187 10 South Africa: Crime Wave, 1994-2000......Page 209 11 Australia: Port Arthurs massacre, 1996......Page 226 12 Croatia: The Croatia-Yugoslav war, 1991-95......Page 243 13 Philippines: Combination crises, 1990-2001......Page 261 Notes......Page 281 Select Bibliography......Page 292 Index......Page 296 Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays. The September 11, 2001, terrorist attack against the United States impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance or destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers. This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students.

beirman Is Director Of The Israel Government Tourism Office For Australia, New Zealand And The South West Pacific, And Founding Chair Of The Eastern Mediterranean Tourism Association (australia). He Draws On Years Of Experience As A Professional Destination Marketer In Writing This Guide To Tourism Crisis Management. Coverage Includes Defining A Destination Crisis, How A Crisis Differs From A Hazard, Strategic Management Of In-crisis And Post-crisis Marketing Programs, And The Incorporation Of These Programs In Contingency Planning. The Text Includes A Broad Range Of International Case Studies Of Contemporary Crises. For Tourism Managers And Tourism Students. Distributed By Oxford U. Press. Annotation ©2004 Book News, Inc., Portland, Or