Restoring Tourism Destinations in Crisis : A Strategic Marketing Approach

This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism.Perry Hobson, Head, School of Tourism and Hospitaliy Management, Southern Cross University and Editor-in-Chief Journal of Vacation Marketing.Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays.The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery of a destination after a crisis, and that much depends on providing clear, frequently updated and accurate information. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students. Team DDU......Page 1 CONTENTS......Page 6 List of figures and tables......Page 8 Acronyms......Page 10 Acknowledgments......Page 12 Preface......Page 14 Author's note......Page 16 Part I Overview......Page 18 1 Defining tourism destinations in crisis......Page 20 2 Managing the recovery and restoration of destinations in crisis......Page 35 3 United States: September 11, 2001 terrorist attacks The impact on American and global tourism......Page 60 4 Egypt: terrorist attacks against tourists, 1990–98 Restoring confidence in tourism......Page 86 5 Israel: the Palestinian uprising, 2000–02 Promotion of tourism during an ongoing crisis......Page 104 6 Sri Lanka: civil war, 1995–2001 Marketing during a long-term crisis......Page 134 7 Fiji: political coups, 1987 and 2000 Post-crisis tourism recovery......Page 149 Part III Natural disaster......Page 168 8 Turkey: Izmit earthquake, 1999 Rebuilding the tourist industry......Page 170 Part IV Epidemic......Page 186 9 Britain: foot-and-mouth disease, 2001 Restoring confidence through information dissemination......Page 188 Part V Crime......Page 208 10 South Africa: crime wave, 1994–2000 Pre-emptive response to potential tourism crisis......Page 210 11 Australia: Port Arthur massacre, 1996 Tourism Tasmania's response to an aberrant crisis......Page 227 Part VI War......Page 242 12 Croatia: the Croatia–Yugoslav war, 1991–95 Post-war recovery and tourism development......Page 244 Part VII Combination crises......Page 260 13 Philippines: combination crises, 1990–2001 Managing terrorism, natural disaster, crime and political instability......Page 262 Notes......Page 282 Select bibliography......Page 293 Index......Page 297