Решение проблемы инноваций в бизнесе. Как создать растущий бизнес и успешно поддерживать его рост

A seminal work by bestselling author Clayton M. Christensen. In his international bestseller The Innovator's Dilemma , Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovators Solution , Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves. Clay Christensen (author of the award-winning Harvard Business Review article, How Will You Measure Your Life?) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovationand they show managers how to tailor their strategies to the changing circumstances of a dynamic world. The Innovators Solution is an important addition to any innovation library. Published by Harvard Business Review Press. "In his worldwide bestseller The Innovator's Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most profitable customers and businesses. The Innovator's Solution shows how companies get to the side of this dilemma, creating disruptions rather than being destroyed by them." "Drawing on years of in-depth research and illustrated by company examples across many industries, Christensen and Raynor argue that innovation can be a predictable process that delivers sustainable, profitable growth. They identify the forces that cause managers to make bad decisions as they package and shape new ideas - and offer new frameworks to help managers create the right conditions, at the right time, for a disruption to succeed." "Revealing counterintuitive insights that will change your perspective on innovation forever, this landmark book shows how to create a disruptive growth engine that fuels ongoing success."--BOOK JACKET The growth imperative How can we beat our most powerful competitors? What products will customers want to buy? Who are the best customers for our products? Getting the scope of the business right How to avoid commoditization Is your organization capable of disruptive growth? Managing the strategy development process There is good money, and there is bad money The role of senior executives in leading new growth. 505How to succeed at the mandate to grow How can we beat our most powerful competitors? What products will customers want to buy? Who are the best customers for our products? Getting the scope of the business right How to avoid commoditization Is your organization capable of disruptive growth? Managing the strategy development process There is good money, and there is bad money.

The Relic Master’s powers are weakening and he and his apprentice Raffi set off to meet the Makers in the City of the Crows and discover why.

Staff Favorite of 2003
With its unique combination of practical advice and counterintuitive insight, this landmark book, sure to become a classic in the field of corporate strategy, demonstrates that today's companies must nurture and harness the power of disruptive innovation if they wish to achieve sustainable, long-term growth. Richly deserving of reading and rereading, this is simply and indisputably a great book.

This is a book about how to create new growth in business.