Research to Revenue: A Practical Guide to University Start-Ups (The Luther H. Hodges Jr. and Luther H. Hodges Sr. Series on Business, Entrepreneurship, and Public Policy)

Cover Title Page, Copyright Page Contents Foreword Acknowledgments Abbreviations Introduction 1 Commercializing University Technology and the Role of Start-Up Companies 2 The University Start-Up: Characteristics and Context 3 Key Steps to a Start-Up 4 Case Studies 5 Stakeholders¬タル Perspectives Concluding Remarks Index Cover 1 Title Page, Copyright Page 2 Contents 6 Foreword 10 Acknowledgments 12 Abbreviations 14 Introduction 18 1 Commercializing University Technology and the Role of Start-Up Companies 23 2 The University Start-Up: Characteristics and Context 39 3 Key Steps to a Start-Up 94 4 Case Studies 237 5 Stakeholders¬タル Perspectives 284 Concluding Remarks 342 Index 344 Publisher:The University of North Carolina Press,Published:2016,ISBN:9781469625287,Related ISBN:9781469625263,Language:English,OCLC:928627018 University start-ups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products--a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups. Cover -- Contents -- Foreword -- Acknowledgments -- Abbreviations -- Introduction -- Once Upon a Time . . . -- What's in the Book -- 1 Commercializing University Technology and the Role of Start-Up Companies -- Technology Commercialization -- Start-Ups versus Licensing to Established Companies -- Types of University Start-Ups -- Technology-Based University Start-Ups -- 2 The University Start-Up: Characteristics and Context -- Anatomy of a Start-Up Company -- The University Start-Up Ecosystem -- 3 Key Steps to a Start-Up -- Overview of Key Steps -- KEY STEP: Recognizing the Opportunity -- KEY STEP: Disclosure to the University -- KEY STEP: Filing for Intellectual Property Protection -- KEY STEP: Recruiting Advisers and Mentors -- KEY STEP: Developing the Business Case -- KEY STEP: Forming the Company -- KEY STEP: Building the Management Team -- KEY STEP: Licensing the Intellectual Property -- KEY STEP: Gathering Market Information -- KEY STEP: Defining and Refining the Business Model -- KEY STEP: Early-Stage Marketing -- KEY STEP: Writing the Business Plan -- KEY STEP: Raising Initial Capital -- KEY STEP: Finding Space -- KEY STEP: Raising Growth Capital -- KEY STEP: Developing the Product -- KEY STEP: Establishing Manufacturing -- KEY STEP: Engaging the Customer: Marketing, Sales, and Business Development -- KEY STEP: The Exit -- The Bumps in the Road -- 4 Case Studies -- Oncotica -- SensorLogix -- Cylent -- Summary -- 5 Stakeholders' Perspectives -- The Faculty -- Business Leaders -- University Research Administrators -- Concluding Remarks -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W Introduction. Once Upon A Time ... -- What's In The Book -- Commercializing University Technology And The Role Of Start-up Companies. Technology Commercialization -- Start-ups Versus Licensing To Established Companies -- Types Of University Start-ups -- Technology-based University Start-ups -- The University Start-up : Characteristics And Context. Anatomy Of A Start-up Company -- The University Start-up Ecosystem -- Key Steps To A Start-up. Overview Of Key Steps -- Key Step : Recognizing The Opportunity -- Key Step : Disclosure To The University -- Key Step : Filing For Intellectual Property Protection -- Key Step : Recruiting Advisers And Mentors -- Key Step : Developing The Business Case -- Key Step : Forming The Company -- Key Step : Building The Management Team -- Key Step : Licensing The Intellectual Property -- Key Step : Gathering Market Information -- Key Step : Defining And Refining The Business Model -- Key Step : Early-stage Marketing -- Key Step : Writing The Business Plan -- Key Step : Raising Initial Capital -- Key Step : Finding Space -- Key Step : Raising Growth Capital -- Key Step : Developing The Product -- Key Step : Establishing Manufacturing -- Key Step : Engaging The Customer : Marketing, Sales, And Business Development -- Key Step : The Exit -- The Bumps In The Road -- Case Studies. Oncotica -- Sensorlogix -- Cylent -- Summary -- Stakeholders' Perspectives. The Faculty -- Business Leaders -- University Research Administrators. Don Rose And Cam Patterson. Includes Index. Mode Of Access: World Wide Web. "Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups"--Publisher's website