Research on Main Street : Using the Web to Find Local Business and Market Information

In todays global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topicespecially for counties, cities, census blocks, or any other substate areasmakes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues, this resource offers a manageable structure for how to approach this type of research, key resources, and practical solutions to specific questions. Each chapter includes valuable Tips from the Pros, short sections spotlighting expert researchers advice for finding information about local demographics, economies, companies, people, and issues. A companion website can be found at (http://www.ResearchOnMainStreet.com) www.ResearchOnMainStreet.com . Planning the trip : how to approach local business research Packing the essentials : key resources for local business research Avoiding shady characters : evaluating information on the Web Local demographics Local economics Local companies Looking for locals Local issues Paying at the pump : fee-based sources for local business information Appendix A. Resource roadmap : key sources for local research Appendix B. How do I ? : short guides to local business research. Even in a global economy, businesses need targeted, localized information about customers, companies, and industries' yet as skilled searchers know, the element of geography adds complexity to any business research project. With Research on Main Street, Marcy Phelps presents a practical guide to finding business and market information about places including counties, cities, census blocks, and other sub-state areas using free and low-cost online resources In addition to offering her own hard-won expertise, Phelps shares advice and techniques from her fellow business researchers. You'll learn proven strategies for finding quality information about local business and economic conditions, issues, and outlooks. Visit the book's companion website at ResearchOnMainStreet.com for links, updates, and more. --Book Jacket Gids met gratis en goedkope opties voor het vinden van zakelijke informatie over mensen en bedrijven op het internet. NL-ZmNBD