RELATIONSHIP ECONOMICS : transform your most valuable business contacts into personal and... professional success

Fuel your growth through some of your most valuable and strategic contacts Building sustainable relationships, both professionally and personally, is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates emotional connections. In the newly revised and completely re-written third edition of Relationship Economics: Transform Your Most Valuable Business Contacts into Personal and Professional Success , renowned growth strategist, innovation consultant, and international speaker David Nour delivers an eye-opening discussion of how to prioritize and maximize your return on strategic relationships to fuel unprecedented professional and personal growth. Drawing on the author's extensive experience consulting with leaders of Fortune 500 clients, the book demonstrates how to invest in people for extraordinary returns. You'll gain a deeper understanding of how the global pandemic and its onslaught of disruptive forces are impacting every facet of digital, in-person, and global relationships. You'll also find: Actionable tactics to employ in relationship management, like Relationship Currency® and Relationship Capital® Deep discussion of the fundamental measures of business relationships Impactful strategies for turning your contacts into better executions, performance, and results A must-read for executives, managers, and other business leaders, the third edition of Relationship Economics will also earn a place in the libraries of professionals seeking to improve their ability to attract, retain, and convert clients. Cover 1 Title Page 5 Copyright Page 6 Contents 9 Acknowledgments 11 Introduction: Welcome to the Age of Hybrid Relationships 13 Business Relationship Myths and Misperceptions 15 Physical, Digital, Global 20 Battle Tested 26 This Book’s Promise 32 Chapter One Networking = NOTworking 33 The Impact of Social Capital 34 Ten Reasons Why Most Networking Doesn’t Work! 38 Preparation Phase 40 Interaction Phase 44 Follow-Through Phase 53 Corporate Relationship Deficit Disorder 60 Chapter One Summary 62 Chapter Two Growth and Business Relationships 63 Organizational Growth in the Post-Pandemic Economy 65 Logarithmic Relational Growth 70 Exponential Relational Growth 71 Relationship Strategies of Organizational Growth 75 Relationship-Centricity of Your Talent 79 Relationship-Centric Blueprint for High-Performing Teams 82 Strategic Relationship Cultures 88 Chapter Two Summary 90 Chapter Three Six Phases of Strategic Relationships 91 Relationship Value Pyramid 97 A Diversified and Purpose-Driven Relationship Strategy 99 What’s in It for Them? 100 Becoming an Object of Interest 101 Relationship Currency Deposits® 103 Making Relationship Currency Deposits 104 Exchanging Relationship Currency 105 Outcome-Driven Relationship Frameworks 106 The Six Phases of Strategic Relationships 108 There Are Six Unique Phases of Building a Strategic Relationship 108 New Strategic versus Established Relationships 125 Chapter Four Strategic Relationship Planning in Your Organization 129 Fundamental Flaws in Strategic Planning 132 Strategic Relationship Planning (SRP) 136 Design Thinking, Systems Thinking, and Visual Storytelling 142 Strategic Focus through Design Thinking 143 P&L Viability through Systems Thinking 147 Real Innovation through Visual Storytelling 153 Strategic Relationship Plan Blueprint 156 Section 1: How We Engage with Key Relationships 158 Section 2: Why This Relationship Is Strategic and the Measure of Our Success 159 Section 3: What Is the Current State of Our Relationship? 160 Section 4: Who Are Our Ideal Customers and Market Opportunities? 161 Section 5: Where Is Our Differentiated Strength and Focus? 162 Section 6: What Are Our Joint Outcomes, Results, and Desired Future State? 164 Chapter Four Summary 166 Chapter Five Reputation Capital and Professional Net Worth 167 Preference for Technical Competence, Insistence on Relationships 168 Freshness Dates of Relationship Currency Exchanges 173 Market Value of Reputation Capital 175 The Endgame of Your Professional Net Worth 183 Individual Competencies 189 Team Dynamics 191 Relationship-Centric Organization 194 Chapter Five Summary 198 Chapter Six The Role of AI in Strategic Relationships 199 Machine Learning and Business Relationships within the Organization 200 Conversational Commerce and the Customer Lifecycle Maturity 205 Predictive Analytics and Relationship Intelligence 214 Future of Work and Business Relationships 219 Chapter Six Summary 224 Chapter Seven Relationship Economics,Co-Create, and Curve Benders 225 Business Relationships: Intentional, Strategic, and Quantifiable 226 Unique Value Creation: When No One Has All the Answers 236 Future of Work: Nonlinear Growth 247 What’s Next? 256 Chapter Seven Summary 258 About the Author 259 Other Books by David Nour 261 Index 265 EULA 273 "A revised and updated guide to bridging relationship creation with relationship capitalization Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about prioritizing and maximizing a unique return on strategic relationships to fuel unprecedented growth. Based on the author's global speaking and consulting engagements, Relationship Economics reveals that success comes from investing in people for extraordinary returns. This revised and updated third edition explains the three major types of relationships--personal, functional, and strategic--and how to focus each to fuel enterprise growth. It introduces new concepts in relationship management, including the exchange of Relationship Currency℗ʼ, the accumulation of Reputation Capital℗ʼ, and the building of Professional Net Worth℗ʼ. These are the fundamental measures of business relationship, and once you understand them, you'll be able to turn your contacts into better executions, performance, and results"-- Provided by publisher