Reinventing Retail: The new rules that drive sales and grow profits, 1e

The retail landscape is changing. Will your business adapt or die? Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive. All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing to keep up with changing consumer demands. The world has changed beyond recognition in the last 20 years and it is not enough for retailers to launch a website and a Facebook page and proclaim themselves ready for the future. To reclaim and retain your customers, you need to reinvent yourself from the ground up. Reinventing Retail is your roadmap to understanding the new rules of the industry so you can develop your strategy to reclaim market leadership. Explore: - Rule 1: Someone is going to sell your product at cost or even less. - Rule 2: Everyone knows everything - nothing is a secret - Rule 3: Reputation matters and will make or break a business - Rule 4: Location matters, but for different reasons than it used to - Rule 5: Knowing your customer is key - flying blind won't end well - Rule 6: If a product or process can be dis-intermediated or simplified, it will be Reinventing Retail will help you understand the changing retail landscape and build a strategy to stay ahead. "An essential survival guide for retailers." Peter Pritchard, CEO, Pets at Home "A must-have for anyone in retail - use this and you should be able to work out how to thrive." Professor Christopher Bones, Dean Emeritus, Henley Business School; Professor Emeritus, Alliance Manchester Business School; Chairman, Good Growth "Ian has written a practical, no-nonsense and inspiring guide to the new commercial landscape which will be invaluable for retailers all around the world." Justin Linger, Managing Partner, Barracuda
The retail landscape is changing. Will your business adapt or die?



Reinventing Retailsets out the new rules of the industry and will help you devise a strategy to survive and thrive.



All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing to keep up with changing consumer demands. The world has changed beyond recognition in the last 20 years and it is not enough for retailers to launch a website and a Facebook page and proclaim themselves ready for the future.



To reclaim and retain your customers, you need to reinvent yourself from the ground up.Reinventing Retailis your roadmap to understanding the new rules of the industry so you can develop your strategy to reclaim market leadership. Explore:

· Rule 1: Someone is going to sell your product at cost or even less.

· Rule 2: Everyone knows everything - nothing is a secret

· Rule 3: Reputation matters and will make or break a business

· Rule 4: Location matters, but for different reasons than it used to

· Rule 5: Knowing your customer is key - flying blind won’t end well

· Rule 6: If a product or process can be dis-intermediated or simplified, it will be

Reinventing Retailwill help you understand the changing retail landscape and build a strategy to stay ahead.



“An essential survival guide for retailers.”

Peter Pritchard, CEO, Pets at Home



“A must-have for anyone in retail - use this and you should be able to work out how to thrive.”

Professor Christopher Bones, Dean Emeritus, Henley Business School; Professor Emeritus, Alliance Manchester Business School; Chairman, Good Growth



“Ian has written a practical, no-nonsense and inspiring guide to the new commercial landscape which will be invaluable for retailers all around the world.”

Justin Linger, Managing Partner, Barracuda




Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive. All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing to keep up with changing consumer demands. The world has changed beyond recognition in the last 20 years and it is not enough for retailers to launch a website and a Facebook page and proclaim themselves ready for the future. To reclaim and retain your customers, you need to reinvent yourself from the ground up. Reinventing Retail is your roadmap to understanding the new rules of the industry so you can develop your strategy to reclaim market leadership. Explore: Rule 1: Someone is going to sell your product at cost or even less. Rule 2: Everyone knows everything - nothing is a secret Rule 3: Reputation matters and will make or break a business Rule 4: Location matters, but for different reasons than it used to Rule 5: Knowing your customer is key - flying blind won't end well Rule 6: If a product or process can be dis-intermediated or simplified, it will be Reinventing Retail will help you understand the changing retail landscape and build a strategy to stay ahead. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Front Cover 1 Half Title Page 4 Title Page 6 Copyright Page 7 Contents 10 About the author 12 Acknowledgements 13 Introduction 14 Part 1 The rules of the New Normal 24 1 Rule 1: Someone is going to sell your product at cost or less 26 2 Rule 2: Everyone knows everything – nothing is a secret 56 3 Rule 3: Reputation will make or break a business 78 4 Rule 4: Location matters, but for different reasons than it used to 100 5 Rule 5: Knowing your customer is key – flying blind won't end well 120 6 Rule 6: If a product or process can be dis-intermediated or simplified, it will be 138 Part 2 A business plan for the New Normal 152 7 Building your plan 154 8 You get what you measure 170 9 Building your digital skills 186 10 Getting things moving 198 11 Taking people with you 212 In conclusion 226 Index 230 Back Cover 234 Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, transform themselves and thrive. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers and turned declining market share into stellar growth - all based on a keen practical understanding of the consumer. Now consulting and mentoring businesses on commercial and digital topics, Ian lives in Oxford with his family