Reinventing professional services : building your business in the digital marketplace

"How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.From Ari Kaplan?a recognized advisor on business and career development?The Transformation of Professional Services: Creating Innovative Practices in a Digital Marketplace offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field?from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers"-- � Read more... Abstract: ? The Transformation of Professional Services is an engaging look at how professional services have changed dramatically over the past few years. ? Once respected accountants, lawyers, planners and physicians are competing with do-it-yourself kits and an almost infinite amount of information online. � Read more...

REINVENTING PROFESSIONAL SERVICES

The business of providing professional advice is changing. Today, anyone can go online and access a wealth of information about practically any topic, from legal and medical guidance to financial planning and accounting suggestions. As Ari Kaplan explains in Reinventing Professional Services: Building Your Business in the Digital Marketplace, this new challenge is far less daunting for the savvy businessperson than it at first appears. By following a few easy steps, such as increasing your web presence and more effectively distinguishing yourself from your competitors, success is within your grasp.

"Packed with creative insights and practical advice, this is a must-have handbook for every service professional who wants to prosper in the digital age."—Alex Terry, General Manager, Zoomerang Online Surveys & Polls

"Reinventing Professional Services offers valuable advice to all professionals looking to build their business during this period of unprecedented technological change. From the growth of consumer review websites, to the explosion of social media, professionals of all stripes are having their conventional wisdom rewritten. This book is an essential guide."—Spencer Rascoff, CEO, Zillow

"There is a dramatic shift occurring in professional services and Ari Kaplan artfully characterizes that evolution. This book combines innovative perspectives with action-oriented ideas to provide a powerful road map for success."—Warren Struhl, cofounder, Dale & Thomas Popcorn, and author, Starting Them Up

How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life

The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.

From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplace offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.

• Details the importance of offering resources instead of simply selling
• Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery
• Offers advice readers can immediately use to strengthen client relationships

Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.

"How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan?a recognized advisor on business and career development?The Transformation of Professional Services: Creating Innovative Practices in a Digital Marketplace offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field?from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers"-- Provided by publisher How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplace offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers. How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. Reinventing Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan--a recognized advisor on business and career development -- Reinventing Professional Building Your Business in the Digital Marketplace -- offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field--from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers. Content: Front Matter -- Finding Your Way in a More Informal, Instant World -- Innovators Adapt, and You Should Too -- Recognize the Resiliency Revolution and Join It to GrowYour Practice -- Students Have Everything to Gain from the White Collar Hustle -- Know Your Clients and Patients Because They Expect You To -- Putting Your Practice through a Wind Tunnel Will Blow You Away -- It's a Small Street, So Befriend Your Neighbors -- Networking Is Dead Long Live Networking -- Proactive Professionals Pay Attention to Progress -- When You're Allergic to Wool, Wear Cotton or Suffer for Your Entire Career -- Meet Your Clients and Patients Directly -- Mailing Lists, the Media, and Making Mistakes -- Forget Technology, Remember Others to Build True Relationships -- The Foundation for Follow-Up Is Easy to Establish -- Conclusion: Cultivating Community -- Resources -- Acknowledgments -- About the Author -- Index