Reinventing Capitalism in the Age of Big Data

**From the __New York Times__ bestselling author of __Big Data__, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete** In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, bestselling author of __Big Data__, and Thomas Ramge, who writes for __The Economist__, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt. This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future. From the New York Times bestselling author of Big Data , a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schörger, bestselling author of Big Data , and Thomas Ramge, who writes for The Economist , show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt. This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future. "In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, bestselling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt. This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides a roadmap for securing a better future."-- Adapted from publisher's description Discusses How Data Is Replacing Money As The Driver Of Market Behavior And Shares Predictions For How Data Will Revolutionize The Market Economy And Make Cash, Banks, And Big Companies Obsolete. --publisher. Reinventing Capitalism -- Communicative Coordination -- Markets And Money -- Data-rich Markets -- Companies And Control -- Firm Futures -- Capital Decline -- Feedback Effects -- Unbundling Work -- Human Choice. Viktor Mayer-schönberger And Thomas Ramge. Includes Bibliographical References (pages 229-260) And Index.