Reimagining Industry Growth : Strategic Partnership Strategies in an Era of Uncertainty

"As economic challenges continue to unfold, executives seek a resource to understand a unique alternative.Executives are under pressure to produce results. Industry consolidation, rapid innovation, and shifting consumer attitudes are changing the way companies design products and go to market in a globally competitive marketplace. With two economic downturns in eleven years, one of them a global pandemic, companies are regularly evaluating how to develop strategies and how to adapt in uncertain times. Reimagining Industry Growth will help executives of all industries understand the mostly untapped power of leveraging industry associations as strategic partners. Through these partnerships, associations are utilized to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position for growth. In a time of disruption and change, this book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships within trade associations. It includes factual case studies outlining strategic partnerships in five different industry segments through their associations, and roadmaps for how executives can apply lessons learned from these success stories. This book will help readers to reimagine the potential strength and value of moving the needle for entire industries through effective strategic partnerships within and between these industry and trade associations. Through industry case studies, Varroney defines strategic partnership and explores how these industries are transforming themselves to successfully navigate through uncertainty, mitigate risks, and position for growth"-- Provided by publisher Cover Title Page Copyright Page Contents Foreword Introduction Chapter 1 Strategic Partnerships Persistent Hard Times: The Mother of Strategic Partnerships Defining Strategic Partnerships Some Successful Strategic Partnerships Some Defining Characteristics of Successful Strategic Partnerships and Their Creators Customer Preeminence Relationship Supremacy Alignment on Values and Outcomes Honest Communication and Transparency Commitment and Trust Business Dominance Strategic Thinking Business Acumen Focus on Data and Analytics Defined Outcomes, Effectiveness Measures, and Key Performance Indicators (KPIs) Constructive Governance, Leadership, and Processes A Few Defining Attributes of Successful CEOs and Successful Association Executives Chapter 2 Trade Associations Trade Associations Are Strategic Partnerships Collegia Guilds Trade Associations The Principle of Association Business Leagues Fast-Forward to Now A New(ish) Word Chapter 3 Recreational Boating and the Great Outdoors The Inestimable Value of Relationships, Part 1 The Inestimable Value of Relationships, Part 2 Section One: Recreational Boating Is an Ecosystem Delivering Value: The Customer Comes First The Importance of Business Acumen, Part 1 The Efficacy of Impartiality, Honest Communication, and Trust Two Are Better Than One: The Ineluctable Power of Partnership Commitment Matters The Impact of the 2020 Pandemic Section Two: Outdoor Recreation Is an Even Bigger Ecosystem America Races to the Outdoors The Importance of Business Acumen, Part 2 The Importance of Industry Data, Part 1 The Importance of Industry Data, Part 2 Shaping the External Environment Summing Up Chapter 4 Baking The Baking Industry Supply Chain Business Matters: Data and Analytics The Grain Chain Strategic Relationships Matter (Again, Still, and Always) Shaping the Business Environment at the State Level Shaping the External Environment, Part 1 Shaping the External Environment, Part 2 Alignment on Values and Outcomes Attracting Skilled Workers Supply Chain Alignment Shaping the External Environment, Part 3 Shaping the External Environment, Part 4 Shaping the External Environment, Part 5 Conclusion Chapter 5 Unmanned Systems The World of Unmanned Systems The Unmanned Systems Community Unmanned Vehicles In the Air On Land (Ground) And Sea (Maritime) Crossovers and Outliers Association for Unmanned Vehicle Systems International (AUVSI) The Strategic Plan The Decision Matrix Engaging All the Aspects of the Value Chain A Vision for Unmanned Systems Strategic Collaboration Civil Government Collaboration Public Safety Law Enforcement Federal Aviation Administration (FAA) Commercial Collaboration Logistics and the Last Mile National Highway Transportation Safety Administration (NHTSA) Logistics During the Pandemic Unmanned Systems and Robotics Database Wrapping Up Chapter 6 Asphalt Pavement The Asphalt Pavement Ecosystem National Asphalt Pavement Association (NAPA) Leadership Business Acumen NAPA and the Asphalt Pavement Industry: Anatomy of a Strategic Partnership Shared Values Trust Expertise Sustainability (Doing the Right Thing) Community Focus Shared Outcomes: Industry and NAPA Partnerships Environmental Product Declarations (EPDs) and Reducing Environmental Impact Warm Mix Asphalt NAPA’s Strategic Partnerships on Behalf of the Industry NAPA’s Strategic Partnerships to Improve Worker Health and Safety Engineering Controls on Asphalt Paving Machines Silica/Asphalt Milling Machine Partnership NAPA’s Strategic Partnerships to Advance Pavement Technologies Taking Time to Develop the FHWA Relationship An Unconventional Strategic Partnership to Secure Funding for Advancing Pavement Technologies Beyond Advocacy: Strategic Partnering for Shared Outcomes Current and Future Outcomes The Future of the Asphalt Pavement Industry Conclusion Chapter 7 Frozen Foods Food Matters The American Frozen Food Institute (AFFI) Frozen Food Industry Value Proposition 1: Laser Focus Frozen Food Industry Value Proposition 2: Primacy of Science Frozen Food Industry Value Proposition 3: Shared Values “Keep Sawing Wood” “A Little Less Progressive” AFFI’s Priority Issues and the Relationships They Cultivate: Past, Present, and Future Food Safety Category Growth: The Power of Frozen COVID-19 Pandemic Response Sustainability E-Commerce Conclusion Chapter 8 Breakthrough Opportunities for Industries and Trade Associations Corporate Executives: Trade Associations Are Ready for Strategic Partnerships Strategic Partnership Opportunities for Trade Association Boards and Industry Leaders Takeaways from the Industry Stories Strategic Partnership Opportunities for Trade Association Executives and Their Staff Teams Strategic Partnership Call to Action for Industries and Trade Associations Acknowledgments About the author Notes Chapter 1: Strategic Partnerships Chapter 2: Trade Associations Chapter 3: Recreational Boating and the Great Outdoors Chapter 4: Baking Chapter 5: Unmanned Systems Chapter 6: Asphalt Pavement Chapter 7: Frozen Food Index EULA Tap into the potential of strategic partnerships with industry associations in this groundbreaking new book Reimagining Industry Growth offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth. The book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations. It includes: Illuminating and factual case studies outlining strategic partnerships in five different industry segments Roadmaps for executives to apply the lessons learned from industry success stories on leveraging relationships with trade associations Advice on how to move the needle for entire industries via effective strategic partnerships and achieve unprecedented growth Ideal for executives, managers, business leaders of all kinds, business students and professors, and association executives. Reimagining Industry Growth is required reading for anyone who hopes to tap into the potential strength and value of effective strategic partnerships.