Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014) : Business and Social Sciences

"This book features more than 95 papers that were presented at the bi-annual Regional Conference on Science, Technology and Social Sciences, RCSTSS 2014, which was organized by Universiti Teknologi MARA Pahang. It covers topics ranging from communications studies, politics, psychology, education, religious studies as well as business and economics. The papers, which have been carefully reviewed, include research conducted by academicians locally, regionally and globally. They detail invaluable insights on the important roles played by the various disciplines in science, technology and social sciences. Coverage includes accounting, art and design, business, communication, economics, education, finance, humanity, information management, marketing, music, religion, social sciences and tourism. Throughout, clear illustrations, figures and diagrams complement the research. The book is a significant point of reference to academicians and students who want to pursue further research in their respective fields. It also serves as a platform to disseminate research findings as a catalyst to bring out positive innovations on the development of the region"- - Springer Front Matter....Pages i-xvii Front Matter....Pages 1-1 Students’ Cheating Behaviour in Higher Education System: Reconnoitring the Academic Integrity from the Accounting Students Perspectives....Pages 3-18 Use of Amazacc Brain Teaser Card for Financial Accounting Classroom: Non-accounting Students....Pages 19-26 Ethnic Board Diversity and Financial Performance: Evidence from Malaysian GLCs....Pages 27-36 The Impact of Educational Level of Board of Directors on Firms’ Performance....Pages 37-48 Computerised Accounting Information Systems and Firm Performance: The Mediating Role of Transparency....Pages 49-59 Front Matter....Pages 61-61 Jihad: The Concept in Visual Art....Pages 63-69 Emotional Design for National Car: The Role of Emotion and Perception in Car Design and Its Effect on Purchase....Pages 71-79 Assessing the Denotation and Connotation in Traditional Motifs of the Murut Ethnic Group....Pages 81-87 Malay Traditional Furniture: Form and Space....Pages 89-99 The Application of Printmaking Medium in Producing Artwork Among Malaysian Visual Artist....Pages 101-108 Variance of Mannerism of Undergraduates’ Individual Traits, Values, and Ethical Behaviour....Pages 109-123 Front Matter....Pages 125-125 Perceived Service Quality of Small and Medium Enterprises (SMEs) on Banks’ Lending and Loan Service Quality in Malacca....Pages 127-135 The Determinants of Problem Solving Tools Adoption in SME in Manufacturing Sector in Malaysia....Pages 137-145 Assessing the Determinants of Foreign Direct Investment Inflow to Malaysia....Pages 147-156 Website Quality as a Determinant of E-government User Satisfaction Level....Pages 157-168 Fraudulent Short Messaging Services (SMS): Avoidance and Deterrence ....Pages 169-182 Contribution of Economic Sectors to Malaysian GDP....Pages 183-189 To Serve or not to Serve? Student Leaders, Community Service, and Community Service Learning....Pages 191-201 Assessing the Relationship Between Job Satisfaction and Organizational Commitment: Public and Private Perspective in Malaysia....Pages 203-213 Exploring the Attributes of Pathological Smartphone Use (PSU)....Pages 215-223 Front Matter....Pages 125-125 The Preferences of the Muslim Consumers Between Takaful and Conventional Policy: A Study on Motor Insurance Consumers....Pages 225-236 Role of Management and Employees in Customer Focused Organizations....Pages 237-248 Young Adults’ Motivation to Patronize Independent Specialist Coffee Shops in Malaysia....Pages 249-258 Consumer Preference Toward Super-Mini Cars in Malaysia: An Importance-Performance Analysis Approach....Pages 259-268 Factors Affecting Satisfaction with Condensed Milk Amongst Teh-tarik Restaurateurs in West Malaysia....Pages 269-275 The Impact of Textile Centre Towards Textile Traders: A Case Study in Bandar Tun Abdul Razak, Pahang....Pages 277-282 Exploring Islamic Brand Experience Through Focus Group: Case Study on Airlines Industry in Malaysia....Pages 283-289 The Level of Financial Awareness Among Undergraduate Students in UiTM Sarawak....Pages 291-300 Graduate Employability: What Went Wrong?....Pages 301-307 The Implementation of Organizational Green Culture in Higher Educational Institution....Pages 309-320 Front Matter....Pages 321-330 Islam in Malaysian News: The Case of Utusan Malaysia and Sinar Harian....Pages 331-331 Front Matter....Pages 333-340 The Effects of Gender-Separate Human Capital Composition on Technology Transfer and Absorptive Capacity....Pages 341-341 The Factors that Motivate Undergraduates to Pursue Tertiary Education: Employability, Expectation, Learning or Enjoyment....Pages 343-352 Front Matter....Pages 353-363 Determinant of Satisfaction in E-learning Usage: An Evidence in Malaysian Higher Institution....Pages 365-365 Heuristic Usability Evaluation of ‘Kids World’ Courseware....Pages 367-375 Students’ Awareness in Learning of New Vocabulary in Chinese Fantasy Novel Among Non-native Malay Learners of Chinese....Pages 377-384 Fostering Unity and Improving Creativity—New Experiences in the Culturally Responsive Visual Art Education....Pages 385-394 Cloud-Based Mobile Learning Adaptation in Nonformal Learning: A Review....Pages 395-401 Reading and Writing Connection in ESP Context: Students’ Performance and Perceptions....Pages 403-414 Front Matter....Pages 415-423 Preferred Learning Modalities Among First-Year Medical Students at a Private Medical College in Malaysia....Pages 365-365 Learning Preferences of Students Taking a Course in Integrated Course Study....Pages 425-431 Parent Teacher Association (PTA) Responses to Changing Educational Policy: A Malaysian Experience....Pages 433-447 Validating ESP Test Using Weir’s Socio-cognitive Framework for Validating Language Tests....Pages 449-467 Self-monitoring Action Skill Acquisition System: An Integrated Approach to Teaching and Learning....Pages 469-481 Mathematics Outreach Program for Primary Schools....Pages 483-493 Competition-Based Learning: Determining the Strongest Skill that Can Be Achieved Among Higher Education Learners....Pages 495-504 Relationship of Teaching, Learning and Assessment Practices in Higher Education....Pages 505-516 The Perception on the Importance and Satisfaction of UKM Lecturers Towards E-Learning Utilisation....Pages 517-529 Foregrounding Students’ Voices to Promote Reading Engagement Through Writing....Pages 531-541 Exploring the Use of Social Networking Site in the Teaching of Reading: Blessing or Bane?....Pages 543-553 Anxiety in Learning English as a Second Language (ESL) Among Tertiary Students....Pages 555-565 Examining Contributory Factors and Barriers to Success in Academic Writing Among Undergraduates....Pages 567-578 Public Perception on the Factors that Contribute to Juvenile Delinquency: A Case Study at Urban Transformation Centre (UTC) Melaka....Pages 579-589 An Early Insight on Teachers’ Perception Toward School-Based Assessment....Pages 591-600 The Flipped Classroom: The Use of Factor Analysis in Determining the Factors of Acceptance....Pages 601-610 Instructional Leadership Practices and Student Engagement: Comparative Study Among Universiti Teknologi MARA Affiliated Colleges in the State of Pahang....Pages 611-620 The Effect of Peer-Assisted Learning Strategies (PALS) on Preparatory Students in Mathematics....Pages 621-631 Students’ Perception Towards Malay Folklore Songs....Pages 633-640 Front Matter....Pages 641-648 An Evaluation of Factors Influencing Small Medium Enterprises (SMEs) in Malaysia to Adopt E-commerce....Pages 649-649 Front Matter....Pages 651-662 The Acceptance of Ar-Rahnu Scheme Among Rural Population....Pages 649-649 The Practice of Presentation of Financial Statements in Malaysian Annual Reports....Pages 663-673 The Practice of Internet Financial Reporting in Malaysia: Users’ Perceptions....Pages 675-686 Front Matter....Pages 687-699 Images of Women in Selected Works by Asian Female Writers....Pages 701-701 Quality of Life of Dual-Career Commuter Couples: Emotional and Financial Stress of UiTM Pahang Staff and Their Spouse....Pages 703-711 Breast Self-Examination Practices in Selected Urban Areas in Malaysia....Pages 713-721 Motivating Reasons for Performing Physical Exercise in Relation to Socio-demographic Factors....Pages 723-730 Parenting Styles, Family Functioning and Adolescents’ Mental Health: How Are They Related?....Pages 731-741 Managing Uncertainty in Multi-project Constructing for Environmental Issues on Project Completion Late Delivery....Pages 743-752 Comprehensiveness of Punishment for Baby Dumping: Definition, Severity and Coverage....Pages 753-763 Analysis on the Legal and Administrative Mechanisms in Curbing Syndicate and Runaway Marriages in Malaysia....Pages 765-774 Front Matter....Pages 775-785 Short Message Service (SMS) Usage Among People with Visual Impaired: An Empirical Study....Pages 787-787 Adapting the Extreme Programming Approach in Developing E-corrective and Preventive Actions: An Experience....Pages 789-799 Illustrating the Development of Quality Management Instrumentation: A Systematic Literature Review....Pages 801-809 Front Matter....Pages 811-822 Determining Income Differences Among Hotel Guest Towards Dissatisfaction with Hotel Services in Kuala Lumpur....Pages 823-823 The Effect of Social Media Depends on Social Media Intelligence Among Graduates....Pages 825-833 Front Matter....Pages 835-843 Effectiveness of Music Theory and Music Appreciation Digital Courseware on Students Achievement....Pages 845-845 Front Matter....Pages 847-861 Managing Disputes in the Division of Matrimonial Property Involving Polygamous Marriage in the Malaysian Shariah Courts....Pages 863-863 Home Financing in Islam: A Study of Understanding and Practices Among UiTM Staff....Pages 865-877 Front Matter....Pages 879-885 The Use of Narrative Framework in Learning L2 Vocabulary Among Malaysian ESL Learners....Pages 887-887 Front Matter....Pages 889-898 Demographic Profile and Purchasing Pattern of Organic Cosmetic Products....Pages 887-887 Understanding Environmentally Friendly Consumer Behavior....Pages 899-907 The Perceived Value of Celebrity Chef Endorsement Toward Consumer Purchase Intention on Food Products....Pages 909-921 Environmental Change Threats in the Coastal Region of the Northeastern Part of Peninsular Malaysia....Pages 923-931 Writing Reflections Using Intranet WordPress Blog....Pages 933-943 Intergenerational Knowledge Transfer Strategy Framework for Family Firm....Pages 945-955 Improving Arabic Writing Skills “Jawlah Lughawiyyah”: An Analysis....Pages 957-969 Malaysia’s Ageing Population Trends....Pages 971-980 Empowerment of Young Entrepreneurs Through Entrepreneurship Education: Students’ Perception....Pages 981-990 Occupational Safety and Health (OSH) Training: A Meta Analysis on the Learner’s Characteristics for Young and Aging Malaysian Workforce....Pages 991-997 Front Matter....Pages 999-1006 From Cultural Activity to Cultural Tourism: A Case of Indigenous Community in Malaysia....Pages 1007-1007 Promoting Pro-environmental Behavior in Ecotourism Destination....Pages 1009-1021 Profiling Tourists According to Spending Behaviour: Examining Perhentian and Pangkor Islands Visitors....Pages 1023-1039 Quality Measurement of Public Payment Counter Service: A Statistical Approach....Pages 1041-1052 Support for Future Tourism Development, Quality of Life and Perceived Impacts of Tourism Industry Within Indigenous Community: Mah Meri of Carey Island, Malaysia....Pages 1053-1062 Understanding Homestay Sustainability Through Successor Motivational Factors....Pages 1063-1073 ....Pages 1075-1083 This book gathers selected science and technology papers that were presented at the 2014 Regional Conference of Sciences, Technology and Social Sciences (RCSTSS 2014). The bi-annual Conference is organized by Universiti Teknologi MARA Pahang, Malaysia. The papers address a broad range of topics including architecture, life sciences, robotics, sustainable development, engineering, food science and mathematics. The book serves as a platform for disseminating research findings, as a catalyst to inspire positive innovations in the development of the region. The carefully-reviewed papers in this volume present research by academicians of local, regional and global prominence. Out of more than 200 manuscripts presented at the conference by researchers from local and foreign universities and institutions of higher learning, 64 papers were chosen for inclusion in this publication. The papers are organized in more than a dozen broad categories, spanning the range of scientific research: ĺØ Engineering ĺØ Robotics ĺØ Mathematics & Statistics ĺØ Computer & Information Technology ĺØ Forestry ĺØ Plantation & Agrotechnology ĺØ Sports Science & Recreation ĺØ Health & Medicine ĺØ Biology ĺØ Physics ĺØ Food Science ĺØ Environment Science & Management ĺØ Sustainable Development ĺØ Architecture The book provides a significant point of reference for academics, researchers and students in many fields who need deeper research