Reassessing the Internationalization of the Firm (Advances in International Marketing)

As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of "born global" firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century. The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms cover.jpg......Page 1 sdarticle.pdf......Page 2 sdarticle_001.pdf......Page 4 sdarticle_002.pdf......Page 5 sdarticle_003.pdf......Page 14 sdarticle_004.pdf......Page 48 sdarticle_005.pdf......Page 78 sdarticle_006.pdf......Page 131 sdarticle_007.pdf......Page 154 sdarticle_008.pdf......Page 173 sdarticle_009.pdf......Page 191 sdarticle_010.pdf......Page 220 sdarticle_011.pdf......Page 248 Firms are internationalizing in greater numbers than ever before; they are internationalizing faster than ever before.