Publishers, Readers, and Digital Engagement: 2016 (New Directions in Book History)

This Book Demonstrates How The Roles Of Author, Marketer, And Reviewer Are Being Redefined, As Online Environments Enable New Means For Young Adults To Participate In The Books They Love. Prior To The Expansion Of Digital Technologies Around Reading, Teachers, Parents And Librarians Were The Primary Gatekeepers Responsible For Getting Books Into The Hands Of Young People. Now Publishers Can Create Disintermediated Digital Enclosures In Which They Can Communicate Directly With Their Reading Audience. This Book Exposes How Teens Contribute Their Immaterial And Affective Labor As They Engage In Participatory Reading Experiences Via Publishers' And Authors' Interactive Websites And Use Of Social Media, And How In Turn Publishers Are Able To Use Such Labor As They Get Invaluable Market Research, Peer-to-peer Recommendations, And Even Content Which Can Be Used In Other Projects - All Virtually Free-of-charge--back Cover. A Brief History Of The Field -- Branding Books, Branding Readers: Marketing To Teens In The Digital Age -- From Randombuzzers To Figment: Teens' Affective And Immaterial Labor -- Twilightsaga.com (2009-12): Fandom And The Lifespan Of A Corporate Fan Site -- Reading The Amanda Project: The Lifestyle Of A Pioneering Multiple Platform Book (2009-12). Marianne Martens. This Palgrave Macmillan Imprint Is Published By Springer Nature --title Page Verso. Includes Bibliographical References And Index. Front Matter....Pages i-xix Introduction....Pages 1-8 A Brief History of the Field....Pages 9-48 Branding Books, Branding Readers: Marketing to Teens in the Digital Age....Pages 49-79 From RandomBuzzers to Figment: Teens’ Affective and Immaterial Labor....Pages 81-100 TwilightSaga.com (2009–12): Fandom and the Lifespan of a Corporate Fan Site....Pages 101-129 Reading The Amanda Project: The Lifecycle of a Pioneering Multiplatform Book (2009–2012)....Pages 131-166 Conclusion....Pages 167-179 Back Matter....Pages 181-226