Public television in the digital era : technological challenges and new strategies for ... europe

Petros Iosifidis investigates the challenges that Public Television (PTV) broadcasters in Western European countries encounter in a competitive digital broadcasting environment and looks at the policies and strategies that these broadcasters are adopting in order to remain accountable, competitive and efficient. By looking at a number of large and small PTV broadcasters, the book reveals the different policies and strategy patterns that exist across Europe and uses European experience to propose workable strategies to be adopted by national PTV broadcasters. Public Television In The Digital Era Defines The Mission And Role Of Public Television (ptv) Broadcasters In Europe, Outlines The Interrelated Political, Economic, Social, Cultural, Legal And Technological Factors Influencing Their Development, And Looks At The Strategies Employed By Different Ptv Broadcasters To Adapt To The New Era. In Doing So It Examines The State Pf Public Television In A Range Of European Countries (britain, France, Spain, Ireland, Sweden And Greece) With A Comparative Approach Across The Countries Monitored. Each National Case Study Provides A Picture Of The General Characteristics Of The Television Market And The Regulatory Framework. It Then Reports On The Dilemmas That National Ptv Broadcasters Face In The Era Of Digital Convergence, As Well As The Initiatives And Strategies That Are Developing To Face Competitive Pressures Arising From New Technologies, Organisational Reform And Programming Policy/scheduling. The Close Observation Of These Strategies Helps Identifying The Prospects And Future Role Of Public Tv In Europe. Part 1 -- Introduction, Aims And Methodology -- Factors Affecting The Development Of Public Television -- Competition And Dilemmas -- Part 2: National Cases -- Britain -- France -- Spain -- The Republic Of Ireland -- Sweden -- Greece -- Discussion And Conclusion. Petros Iosifidis. Includes Bibliographical References (p. 191-200) And Index. By looking at a range of different European Public Television (PTV) broadcasters, this book investigates the challenges that these broadcasters encounter in a competitive digital broadcasting environment and reveals the different policies and strategies that they are adopting in order to remain accountable, competitive and efficient. Public Television in the Digital Era defines the mission and role of Public Television (PTV) broadcasters in Europe, outlines the interrelated political, economic, social, cultural, legal and technological factors influencing their development, and looks at the strategies employed by different PTV broadcasters to adapt to the new era. In doing so it examines the state pf public television in a range of European countries (Britain, France, Spain, Ireland, Sweden and Greece) with a comparative approach across the countries monitored. Each national case study provides a picture of the general characteristics of the television market and the regulatory framework. It then reports on the dilemmas that national PTV broadcasters face in the era of digital convergence, as well as the initiatives and strategies that are developing to face competitive pressures arising from new technologies, organisational reform and programming policy/scheduling. The close observation of these strategies helps identifying the prospects and future role of public TV in Europe Front Matter....Pages i-xvii Front Matter....Pages 1-1 Introduction, Aims and Methodology....Pages 3-21 Factors Affecting the Development of Public Television....Pages 22-46 Competition and Dilemmas....Pages 47-79 Front Matter....Pages 81-82 Britain....Pages 83-104 France....Pages 105-119 Spain....Pages 120-135 The Republic of Ireland....Pages 136-151 Sweden....Pages 152-162 Greece....Pages 163-177 Discussion and Conclusion....Pages 178-184 Back Matter....Pages 185-211