Public Service Broadcasting Online: A Comparative European Policy Study of PSB 2.0 (Palgrave Global Media Policy and Business)

This book investigates the extent to which a Public Service Broadcasting (PSB) ethos has been extended to the online world in Europe. It examines the most significant policy initiatives carried out by PSBs in Europe on online platforms, and analyzes how the public service philosophy is being reinvented by policy makers. Benedetta Brevini investigates the extent to which a Public Service Broadcasting (PSB) ethos has been extended to the online world in Europe. She examines the most significant policy initiatives carried out by PSBs in Europe on online platforms, and analyzes how the public service philosophy is being reinvented by policy makers (at both the national and European level), by PSB institutions and by their competitors. Brevini examines Denmark, France, Italy, Spain and the UK, where PSB has been the subject of landmark reforms that have changed its legal and policy frameworks. Concurrently, at the European level, the debate about the redefinition and expansion of PSB in the new media has been vigorous. As such, Brevini elaborates on and discusses a normative democratic framework for PSB online in Europe named 'PSB 2.0'. She argues that, if the online world is to be infused with the same public service ethos which characterizes traditional broadcasting, European policy makers and institutions need to understand that a reconfiguration of public service values and principles - in other words, PSB 2.0 - is becoming crucial Benedetta Brevini Investigates The Extent To Which A Public Service Broadcasting (psb) Ethos Has Been Extended To The Online World In Europe. She Examines The Most Significant Policy Initiatives Carried Out By Psbs In Europe On Online Platforms, And Analyzes How The Public Service Philosophy Is Being Reinvented By Policy Makers (at Both The National And European Level), By Psb Institutions And By Their Competitors. Brevini Examines Denmark, France, Italy, Spain And The Uk, Where Psb Has Been The Subject Of Landmark Reforms That Have Changed Its Legal And Policy Frameworks. Concurrently, At The European Level, The Debate About The Redefinition And Expansion Of Psb In The New Media Has Been Vigorous. As Such, Brevini Elaborates On And Discusses A Normative Democratic Framework For Psb Online In Europe, Named 'psb 2.0'. She Concludes By Arguing That, If The Online World Is To Be Infused With The Same Public Service Ethos Which Characterizes Traditional Broadcasting, European Policy Makers And Institutions Need To Understand That A Reconfiguration Of Public Service Values And Principles - In Other Words, Psb 2.0 - Is Becoming Crucial-- Machine Generated Contents Note: -- Contents -- List Of Tables -- 1. Introduction -- 2. The European And Global Policy Framework Of Public Service Broadcasting -- 3. Theorizing Public Service Broadcasting Online -- 4. A Normative Framework For Psb Online: The Idea Of Psb 2.0 -- 5. Comparing Histories Of Psb In Denmark, France, The Uk, Spain And Italy -- 6. Historical, Political And Cultural Legacies: The Impact On Psb Online -- 7. European Union Influence On Psb Online -- 8. Commercial Pressure From Rival Competitors: The Impact On Psb Online -- 9. Conclusion -- Bibliography -- Endnotes. Benedetta Brevini, University Of Sydney, Australia. Includes Bibliographical References And Index. "Benedetta Brevini investigates the extent to which a Public Service Broadcasting (PSB) ethos has been extended to the online world in Europe. She examines the most significant policy initiatives carried out by PSBs in Europe on online platforms, and analyzes how the public service philosophy is being reinvented by policy makers (at both the national and European level), by PSB institutions and by their competitors. Brevini examines Denmark, France, Italy, Spain and the UK, where PSB has been the subject of landmark reforms that have changed its legal and policy frameworks. Concurrently, at the European level, the debate about the redefinition and expansion of PSB in the new media has been vigorous. As such, Brevini elaborates on and discusses a normative democratic framework for PSB online in Europe, named 'PSB 2.0'. She concludes by arguing that, if the online world is to be infused with the same public service ethos which characterizes traditional broadcasting, European policy makers and institutions need to understand that a reconfiguration of public service values and principles - in other words, PSB 2.0 - is becoming crucial"--Résumé de l'éditeur Front Matter....Pages i-xiv Introduction....Pages 1-7 The European and Global Policy Framework of Public Service Broadcasting....Pages 8-18 Theorizing Public Service Broadcasting Online....Pages 19-29 A Normative Framework for PSB Online: The Idea of PSB 2.0....Pages 30-53 Comparing Histories of PSB in Denmark, France, UK, Spain and Italy....Pages 54-81 The Impact of Historical, Political and Cultural Legacies on PSB Online in Europe....Pages 82-106 European Union Influence on PSB Online....Pages 107-125 Commercial Pressure from Rival Competitors: The Impact on PSB Online....Pages 126-144 Conclusion....Pages 145-157 Back Matter....Pages 158-200