Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants)

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China. "China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market. David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems."-- Unedited summary from book "China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market. In this pithy yet compact volume, David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China"--Back cover. Front Matter....Pages i-xii Introduction....Pages 1-10 The Basics and First Steps....Pages 11-45 Public Relations and the Chinese Government....Pages 46-87 Working with the Media in China....Pages 88-125 Public Relations and Corporate Change in China....Pages 126-145 Crisis Management in China....Pages 146-160 Social Media and Public Relations in China....Pages 161-173 Conducting Effective PR in China....Pages 174-192 360-Degree PR in China....Pages 193-201 Public Relations Agencies in China....Pages 202-215 Back Matter....Pages 216-226 Acknowledgements Introduction The basics and first steps Public relations and the Chinese government Working with the media in China Pubic relations and corporate change in China Crisis management in China Social media and public relations in China Conducting effective PR in China 360 degree pr in China Public relations agencies in China. Laced with thoughtful advice and braced with illustrative cases, this thorough resource strips out the normal agency pitch hype and excessive jargon, and offers something rare: a practical handbook for building and defending a brand in China. -- Edited summary from book