Public relations and the social web : how to use social media and Web 2.0 in communications

Social media is becoming part of the fabric of our lives, and its effect on public relations is the single biggest topic of conversation in the PR industry. €Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment - including blogs, wikis, RSS, social networking, and SEO - and shows readers how digital public relations campaigns can be structured. Read more... Content: Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing. Abstract: Explores the way in which communications change and looks at what this means for communicators working across a range of industries, from entertainment through to politics. This book examines public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Read more... The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design. Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking, social networking and SEO. The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

social Media Is Becoming Part Of The Fabric Of Our Lives, And Its Effect On Public Relations Is The Single Biggest Topic Of Conversation In The Pr Industry.  rob Brown Explores The Way The Internet Is Changing The Field Of Communications And Looks At The Implications For A Range Of Fields, From Entertainment To Politics. It Examines Emerging Public Relations Practices In The Digital Environment – Including Blogs, Wikis, Rss, Social Networking, And Seo – And Shows Readers How Digital Public Relations Campaigns Can Be Structured.

Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment including blogs, wikis, RSS, social networking, and SEO and shows readers how to structure digital public relations campaigns.