Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Routledge Research in Cultural and Media Studies)

"This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape."--Publisher description Foreword / Jan Malinowski -- Editors' Introduction / Michał Głowacki And Lizzie Jackson -- Remixing Public Media's Remit: The Implications Of Networks For Public Service Media / Jessica Clark And Minna Aslama Horowitz -- The Value Of Change, Or How To Manage Uncertainty In Contemporary Communications / Auksė Balčytienė -- Moveable Media: Mobile Internet And New Policy Modes / Gerard Goggin, Tim Dwyer, And Fiona Martin -- Strategies For Stakeholder Management And Crowdsourcing / Matthias Karmasin And Daniela Kraus -- Organisational Culture And Structures In Public Media Management-in Search Of A Model For The Digital Era? / Christian S. Nissen -- Key Managerial Steps Towards A Public Service Mixed-platform Offer / Roberto Suárez Candel -- Governance, Accountability, And Transparency Of Public Service Media In A Contemporary Mediatised World: The Case Of Bulgaria / Bissera Zankova -- Funding Models For Online News / Andra Leurdijk -- The Mass, The Audience, And The Public: Questioning Preconceptions Of News Audiences / Heikki Heikkilä, Laura Ahva, Jaana Siljamäki, And Sanna Valtonen -- New Public + New Media = New Leadership? The Council Of Europe's Approach To Governance In Public Service Media / Michał Głowacki -- Public Service Content Provision: New Models, New Partnerships, New Skills / Charles Brown -- Managing Spontaneity: User-generated Content In The Media Ecology / Karol Jakubowicz -- Participating Publics: Implications For Production Practices At The Bbc / Lizzie Jackson -- Managed Not Edited-how Participative Platforms Operate / Ren Reynolds -- Towards A Twenty-first Century Public Media: Conclusions / Michał Głowacki And Lizzie Jackson. Edited By Michał Głowacki And Lizzie Jackson. Includes Bibliographical References And Index. Cover 1 Title 6 Copyright 7 Dedication 8 Contents 10 List of Tables 14 List of Figures 16 Foreword 18 Editors’ Introduction 26 PART I The Changing Mediascape: Implications for Public Service Media 36 1 Remixing Public Media’s Remit: The Implications of Networks for Public Service Media 38 2 The Value of Change, or How to Manage Uncertainty in Contemporary Communications 56 3 Moveable Media: Mobile Internet and New Policy Modes 75 4 Strategies for Stakeholder Management and Crowdsourcing 94 PART II Public Service Media Management Face Old and New Challenges 114 5 Organisational Culture and Structures in Public Media Management—In Search of a Model for the Digital Era? 116 6 Key Managerial Steps Towards a Public Service Mixed-Platform Offer 138 7 Governance, Accountability, and Transparency of Public Service Media in a Contemporary Mediatised World: The Case of Bulgaria 160 8 Funding Models for Online News 178 9 The Mass, the Audience, and the Public: Questioning Preconceptions of News Audiences 196 PART III Repositioning the Public in the Public Service and Other Media Enterprises 214 10 New Public + New Media = New Leadership? The Council of Europe’s Approach to Governance in Public Service Media 216 11 Public Service Content Provision: New Models, New Partnerships, New Skills 233 12 Managing Spontaneity: User-Generated Content in the Media Ecology 251 13 Participating Publics: Implications for Production Practices at the BBC 269 14 Managed Not Edited—How Participative Platforms Operate 286 Conclusion 304 15 Towards a Twenty-First Century Public Media: Conclusions 306 Contributors 324 Index 330 This work analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations