Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey (Palgrave Macmillan Series in Global Public Diplomacy)

This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy. "This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy" (ed.) Front Matter....Pages i-xix The Need for Communication....Pages 1-18 Public Diplomacy: The New Foreign Policy “Tool”....Pages 19-49 Six Pathways of Connection: A Theoretical Framework....Pages 51-73 The Pioneer of Public Diplomacy: United States of America....Pages 75-108 Collaboration and Public Diplomacy: Sweden....Pages 109-141 History and Culture: Turkey....Pages 143-178 Six Pathways of Connection: A Practical Roadmap....Pages 179-195 Conclusion: Connecting Foreign Policy and Communication....Pages 197-207 Back Matter....Pages 209-248