Public Diplomacy and Soft Power in East Asia (Palgrave Macmillan Series in Global Public Diplomacy)

This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting. Front Matter....Pages i-ix Introduction....Pages 1-9 The Theory and Reality of Soft Power: Practical Approaches in East Asia....Pages 11-32 Soft Power as Productive Power....Pages 33-49 Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions....Pages 51-64 Modern Japan and the Quest for Attractive Power....Pages 65-89 Soft Power and Public Diplomacy: The Case of Indonesia....Pages 91-115 Taiwan’s Soft Power and the Future of Cross-Strait Relations: Can the Tail Wag the Dog?....Pages 117-137 South Korean Soft Power and How South Korea Views the Soft Power of Others....Pages 139-161 The Limits of China’s Soft Power in Europe: Beijing’s Public Diplomacy Puzzle....Pages 163-190 Asian Perceptions of American Soft Power....Pages 191-222 The Complexities of Economic Soft Power: The U.S.-China Case....Pages 223-246 Concluding Reflections on Soft Power and Public Diplomacy in East Asia....Pages 247-262 Back Matter....Pages 263-279 The importance of soft power is one of the most striking features of contemporary international relations and the concept has a strong appeal outside the Western world. Most countries now make serious business of developing their public diplomacy and the challenge of engaging overseas audiences is under close scrutiny in foreign ministries everywhere. This book discusses soft power and public diplomacy challenges in an East Asian context. As both concepts originated in the West, this book is an exercise in critically assessing soft power and public diplomacy in a different geographical and cul