Protect Your Great Ideas for Free! : First Steps That Must Be Taken to Protect the Valuable Ideas Generated by Every Small Business Owner, Inventor, Author, and Artist

aimed At Businesses That Thrive On Idea Capital, This Primer On Intellectual Property Law Spells Out The Easy And Important Steps To Take To Protect Ideas Such As Brands, Recipes, Inventions, Or Artwork. In An Increasingly Competitive Business World, Companies Live Or Die By The Freshness And Power Of Their Ideas; Protecting These Works Is Not Complicated And Can Cost Nothing If Entrepreneurs Take Action Early, From Realizing What Intellectual Capital Their Business Might Have To Considering Patents And Licenses. The Time And Costs Involved With Each Option Are Detailed, And The Book Explains All Of The New Choices And Opportunities—as Well As A Few Pitfalls—open To Owners Of Protected Ideas. For Further Study And Action, There Is A Companion Website Accessible By A Password Provided In The Book That Offers Sample Legal Agreements And Links To Other Resources. You have great ideas-whether you know it or not! If you are in business, then you have brands, trademarks, trade secrets, and more that are well worth protecting-and it's free, but you have to do it right! If you are an inventor, then you have ideas that need protecting-but you don't have to spend thousands of dollars to do so. In fact, artists, authors, journalists, songwriters, poets, Web site designers, programmers, employees, podcasters, bloggers, and just about anyone else all have great ideas to protect-and this book tells you exactly how to do it in easy-to-understand terms. In this fast-paced and humorous book, you will learn how best to use the many tools for turning your great ideas into assets such as trademarks, copyrights, patents, trade secrets, licenses, and more so that you don't lose control of your great ideas.There are other books written by various inventors, entrepreneurs, journalists, artists etc. But protecting your great ideas must be done correctly, so you need the advice of an experienced professional, not an amateur or ivory tower lecturer. That is, you need this book written by J. Nevin Shaffer Jr.-a popular and plain-speaking intellectual property attorney who has specialized in helping everyone from individuals to Fortune 500 companies protect their great ideas-without wasting money. His whimsical style makes it a pleasure to get the vital information you need to protect your great ideas for free.Included with the book is a personal password necessary for accessing the companion Web site, which leads you to additional resources to help you protect your great ideas. This book/Web site combination is unbeatable! But I don't have any great ideas worth protecting-or do I? Free protection for your great business ideas Free protection for your great invention Free protection for your great creative work Now build your idea into something valuable What if I am an employee with a great idea Meet Jim H. (a hypothetical guy with a great idea and no money) Questions I hear and you should ask Final thoughts.