Professional techniques for the wedding photographer [a complete guide to lighting, posing, and taking photographs that sell

Revised edition of the mega-best-seller, now completely revised and updated to include the latest trends in wedding photography! The wedding photographer faces a difficult challenge. Working with emotionally charged clients, he or she must capture a once-in-a-lifetime event and make average people look perfect, with no opportunity for retakes. The completely new edition of Professional Techniques for the Wedding Photographer is the picture-taker's “bible” to lighting, posing, and taking gorgeous photographs that will increase sales and profits. The guide is organized as a thorough and detailed script for a typical wedding day. Over 150 stunning photographs take the reader, step by step, through all the pictures clients expect to see in their albums, from formal portraits to candid shots at the reception. Plus, this updated version details all the latest trends in wedding photography, including wedding photojournalism and black-and-white wedding photography. Professional Techniques for the Wedding Photographer is also a valuable business tool. Readers will discover hundreds of proven approaches for boosting sales, including making sales presentations to clients, choosing a professional lab, using digital files, creating wedding albums that make an impact, and closing the deal. This brand-new edition also includes tested tips for using the photographer's newest and most essential marketing and sales tool—the Internet. Professional Techniques for the Wedding Photographer offers a complete guide to lighting, posing and taking photographs that are guaranteed to please the client.

"How to take seemingly every type of picture needed for a wedding album. Provides coverage of the business aspects."--Popular Photography

Gives practical advice on taking informal and formal photographs of the bride, groom, and wedding party and provides information on the business aspects of photography