عکاسی تجاری حرفه‌ای: تکنیک‌ها و تصاویر از عکاسان دیجیتال ماهر (کارگاه عکاسی حرفه‌ای)

Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success.;Pete Springer -- Cassandra M. Zampini -- Wendy Nelson -- Doug Edmunds -- Gary Hartman -- Todd Quom -- Sal Sessa -- Darren Setlow -- Mike Schaffer -- Cig Harvey.

Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses. With a section focusing on each of these types of services, this reference provides a quick workshop on an area of expertise, furnishing those new to the business with a wide variety of information about each specialty. Tips for selecting the most effective equipment for each subgenre as well as technical information about each camera combine with business-savvy know-how-from marketing, bidding, budgeting, building referrals, managing the office, and more-making this a comprehensive reference for being both behind and in front of the lens.

Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses. With a section focusing on each of these types of services, this reference provides a quick workshop on an area of expertise, furnishing those new to the business with a wide variety of information about each specialty. Tips for selecting the most effective equipment for each subgenre as well as technical information about each camera combine with business-savvy know-how#x97;from marketing, bidding, budgeting, building referrals, managing the office, and more#x97;making this a comprehensive reference for being both behind and in front of the lens Annotation The most important task for a commercial photographer is to create images that sell - be it a service, a product, a political candidate or an organisation. This guide presents techniques and images from a choice collection of commercially successful photographers, all offering revelations and wisdom to inform readers of the techniques that have paved the way to their success. Each chapter focuses on the techniques and images of a single photographer, providing a workshop in their area of expertise