Product juggernauts : how companies mobilize to generate a stream of market winners

According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R & D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups - employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshaling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement. Product juggernauts - companies that have achieved market leadership by creating a continuous flow of world-class products - have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organization on the interlocking elements of the product creation process - from customer analysis and product development to manufacturing and marketing. Product Juggernauts is grounded in the authors' years of hands-on consulting experience. It features lessons from companies that consider product creation to be their core process and work hard at improving it - including Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba. Product Juggernauts shows that the key to constantly creating world-class products, whether companies choose to compete on speed, service, innovation, value, design, product proliferation, or any combination of these, is to develop seven core competencies across every function in the organization. Companies must: create a customer obsession; devise a bold product strategy and plan; deploy a multifunctional product creation process; empower program managers; forge committed teams; marshall the best resources; speed up the process. Product Juggernauts is a holistic, practical, and original book that will change the way organizations think about the product creation process and - through vivid examples of successful companies and managers' checklists for specific action - show them what to do to realign the organization toward a process focus and achieve sustained high performance.

Featuring lessons from the best product creators in the world--including Canon, Ford, Honda, Rubbermaid, and Toshiba--this book shows that the key to constantly creating world-class products is to focus the entire organization on the product creation process. It will show organizations what to do to realign the organization, mobilize for continuous improvement, and achieve sustained high performance.

This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies. Views that how fast and how often a company can develop new products can determine whether or not it survives. This book integrates activities in Research and Development, strategy, product development, and marketing to form a view of the product creation process that leads to value creation for employees, customers, and owners. Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined existing markets and achieved domination by focusing on product creation