Process-based Strategic Planning

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains fresh material. Introduction....Pages 1-4 Strategies, strategic planning and success potentials....Pages 7-13 The development of strategic planning....Pages 15-22 Assessment of strategies....Pages 23-29 Strategic documents as the result of strategic planning....Pages 33-45 The process of strategic planning....Pages 47-74 The strategic analysis and planning toolbox....Pages 75-81 Project planning....Pages 85-98 Strategic analysis....Pages 99-122 Defining the strategic businesses....Pages 127-143 Assessing relevant industries with the help of competitive intensity models....Pages 145-164 Determining strategic objectives with the help of portfolio methods....Pages 165-193 The corporate strategy development process....Pages 195-217 Generic business strategies....Pages 223-249 Specifying business strategies at the level of the market offer....Pages 251-271 Specifying business strategies at the level of resources....Pages 273-291 The business strategy development process....Pages 293-313 Defining the implementation measures....Pages 317-331 Final assessment of strategies and strategy implementation measures....Pages 333-350 Formulating and approving the strategic documents....Pages 351-356

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

The new edition is improved and contains new material.

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. This book provides an introduction to strategic planning and presents a heuristic process for determining future strategies. Useful manual for managers of strategy management projects. Presents and illustrates methods and tools of strategic planning. The approach explained contains detailed recommendations and examples. Previous edition has sold 900 copies world wide since its release in 2002.