Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the __Journal of the Academy of Marketing Science (JAMS)__ and __AMS Review__. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​ Front Matter....Pages i-xxii Front Matter....Pages 1-1 Disconfirmed Expectancy: A Time-Impact Analysis....Pages 3-7 Establishing a Conceptual Framework for Predicting the Impact of Expectations upon Consumer Satisfaction....Pages 8-12 Attitudinal Effects of Pre-Decision Effort and Post-Decision Unexpected Favorable Fait Accompli Events: An Experiment....Pages 13-17 Consumerism: A Dead Issue?....Pages 18-22 A Phenomenological Approach to Consumer Use of Informal Suppliers....Pages 23-26 The Interrelationship of Utilitarian and Value-Expressive Store Image Attributes....Pages 27-31 Recreational Shopping and the Size of the Brand Repertoire....Pages 32-36 An Investigation of the Usefulness of Three Classes of Measures for Characterizing Restaurant Patrons....Pages 37-41 Dimensions of Perceived Risk in Organizational Buying Decisions....Pages 42-46 Consumer Logistics: The Inventory Subsystem....Pages 47-51 Purchase Intentions and Brand Possession as Predictors of Brand Choice for Major Appliances....Pages 52-56 Multiplicity of Roles, Role Conflict Resolution and Marketing Implications....Pages 57-61 Field Test of Package Coupon Effects on Brand Choice Behavior....Pages 62-66 Adaptive Shopping Behavior and Employment Status of Women: An Empirical Investigation....Pages 67-71 Product Involvement as a Determinant of Consumer Satisfaction....Pages 72-76 Product Familiarity and Consumer Satisfaction....Pages 77-81 Interactive Data Collection: Implications for Laboratory Research....Pages 82-86 An Experimental Methodology to Assess the Influence of Prior Knowledge on Information Search....Pages 87-89 Front Matter....Pages 90-94 An Analysis of the Factors Affecting the Growth of U.S. Exports to India: An Economic and Managerial Perspective....Pages 95-95 Front Matter....Pages 97-101 Adapting a Marketing Channel to the Missionary Network in Underdeveloped Countires....Pages 95-95 Structural Equation Modeling of Export Behavior....Pages 102-105 Attitudinal and Behavioral Changes of Small and Medium-Size U.S. Exporters....Pages 106-110 A Review and Reassessment of the IPLC Concept....Pages 111-115 Barriers to International Exchange of Data-Related Services: Economic Protectionism vs. Privacy Issues....Pages 116-121 Values Diffusion and Conflict in International Marketing: A Planning Model for Change....Pages 122-125 A Socio-Cultural Model of Consumption....Pages 126-128 Category Development Index as a Predictor of International Marketing Success....Pages 129-133 The Necessary Micromarketing Functions in LDCs for Macro Benefits....Pages 134-139 Some Conceptual Issues between Marketing Change and Economic Development....Pages 140-142 Marketing Research Needs of Less-Developed Countries: Standardization Versus Localization....Pages 143-147 Front Matter....Pages 148-152 Marketing Research Directions in the 80’s and 90’s....Pages 153-155 Teaching Environmental Scanning: An Experimental Approach....Pages 156-159 The Demand for an Education in Entrepreneurship....Pages 160-164 A Structure of Student Expectations from Business Administration Classes....Pages 165-165 Cognitive Educational Objectives for the Case Study Method....Pages 167-168 Getting an "Extra Measure" Out of Published Marketing Case Studies....Pages 169-173 Front Matter....Pages 174-176 The Influence of Multiple versus Single Perspective Cases on the Behavior and Decision Making Process of Small Groups....Pages 177-180 An Exploration into the Relative Efficiency of Inductive versus Deductive Teaching Methods....Pages 181-186 A Market Model of an Instructional System in Management Education....Pages 187-189 Market Segmentation in Marketing Education: A Case Study....Pages 165-165 Toward Marketing Education Professionalism in Business: Needs and Segments of Real Estate Professionals....Pages 190-191 A Retraining Program of Non-Business Professors: A Case Study for Meeting Excessive Demand for Collegiate Marketing Positions....Pages 192-196 The Non-Business Doctorate Teaching Marketing: Paper Tiger or Worth Tenure....Pages 197-201 Students’ Perceptions of Faculty Evaluations....Pages 202-205 An Empirical Analysis of Marketing Professors’ Attitudes Toward Students Majoring in Marketing....Pages 206-210 Front Matter....Pages 211-215 Relationship Between Advertising and Aging Americans: A Content Analysis....Pages 216-220 Do Medical Professionals Favor Advertising?....Pages 221-224 A Study of Sex in Television Advertising....Pages 225-228 What Is False, Deceptive or Misleading Advertising?....Pages 229-232 Distribution Channels and the Energy Crisis: The Case of Passenger Transportation....Pages 233-233 The Strategic Importance of Channel Selection: A Deterministic Model of Cost Analysis....Pages 235-238 Towards Developing an Integrative Framework in the Study of Distribution Channels....Pages 239-243 Consumer Perceptions of Electric Cars: The Effects of Exposure....Pages 244-248 Synchronization of Transportation Strategies with Demand: A Prescriptive Model....Pages 249-253 On the Interface of Marketing and Inventory Goals....Pages 254-257 Front Matter....Pages 258-263 The Off-Price Retailer: Customer Service Strategies....Pages 264-268 An Investigation of the Importance of the Interaction Between Marketing and Financial Strategies in Retail Firms....Pages 269-274 Retail Gravitational Models: A Review with Implications for Further Research....Pages 275-278 Alternative Retailer Couponing Strategies: Consumer Reactions and Marketing Implication....Pages 279-282 The Seventh Day: Extended Hours for Shoppers....Pages 233-233 Hours Open and Full-Time/Part-Time Employee Decision Areas: Do these Operating Factors Along with Competitive Situation Affect Small Retailer Success?....Pages 283-287 Internal Marketing for Retailers: The Junior Executive Employee....Pages 288-293 Consumer Knowledge and use of Energy Information in Purchase Decisions....Pages 294-299 An Examination of the Need for Role Clarity in Sales Management....Pages 300-305 Marketing Information Management by Trade Show Exhibitors....Pages 306-310 Marketing Management’s Utilization of Trade Shows: Confronting the Opportunities, Mistakes and Challenges....Pages 311-316 Pricing in a Closed Bid Environment....Pages 317-321 The Integration of Short and Long Range Planning for Retailers through Expanded Point-of-Sale Based Information Systems....Pages 322-325 The Wheel of Retailing Keeps Spinning: Supermarkets Continue to (R)Evolve....Pages 326-328 Front Matter....Pages 329-333 Long Term Care Nursing Services: An Empirical Investigation and Marketing Implications....Pages 334-337 Crisis Intervention Programs: Can They be Demarketed?....Pages 338-342 Patient/Consumer Assessment of a Community Hospital: A Replication Study....Pages 343-347 Factor Analyses of Aspects of Individual Volunteer Fund Raising....Pages 348-348 Volunteerism Among Professional Males....Pages 349-351 Front Matter....Pages 353-353 Philanthropy as a Cost Effective Marketing Tool....Pages 355-356 Actual Versus Self-Reported Consumer Behavior: An Empirical Investigation of a Socially Desirable Behavior....Pages 357-360 The Effects of Age on Advertising Preference in Travel Advertising....Pages 361-365 The Effect of Age on the Leisure Experience: A Study of Golfers....Pages 366-369 The USFL Story: Launching a Professional Football League with Advertising....Pages 370-374 Marketing and Mass Transit-Meeting the Challenge....Pages 353-353 Introducing Marketing Planning to a Professional Services Organization....Pages 375-379 One-Step Financial Shopping by Independent Retailers: A Pilot Project....Pages 380-384 A Decade of FTC Action Against Advertising Deception by Selected Service Industries: Cases and Consequences....Pages 385-388 The Marketing of Native North American Arts and Crafts....Pages 389-393 Measuring Price Activity in the Art Investment Market....Pages 394-397 The Hidden Dimension in Arts Marketing....Pages 398-402 Front Matter....Pages 403-407 Students as Surrogates in Advertising Research....Pages 408-411 Interpreting Longitudinal Consumer Survey Results....Pages 412-416 Predicting Group Choice: an Experimental Study Using Conjoint Analysis....Pages 417-421 The Frequency of Use, Performance and Status of Quantitative Techniques Employed in Marketing....Pages 422-426 Determining Significant Principal Components: a Probability Test For Eigenvalues....Pages 427-431 Linear Programming as an Alternative to Standard Discriminant Function Analysis....Pages 433-433 Empirical Results on the Accuracy of Short-Term Forecasting Techniques....Pages 435-437 Front Matter....Pages 438-441 Factors Influencing Choice in Consumer Disposition Decisions: An Empirical Investigation....Pages 442-444 The Influence of Situational Variables on Consumer Choice Behavior, And Its Impact on Marketing Strategy....Pages 445-449 The Export Trading Company Act Of 1982....Pages 450-454 The Impact of the Foreign Corrupt Practices Act on Strategic Marketing....Pages 455-459 Implementation of a Scanning System in the Retail Grocery....Pages 460-464 Gap Exists In Manufacturing Sponsored Training for Retail Computer Sales Personnel: Combined Training in Fundamental Techniques and Skills and Beyond Motivation Concepts Holds Remedy....Pages 465-468 Segmenting the Small Business Market for Bank Services....Pages 469-469 Evaluating Trade Show Opportunities....Pages 471-471 Product Positioning - What is it?....Pages 471-471 Student Attitudes Toward Selling: A New Perspective....Pages 472-472 The Institutional Role of Railroad Abandonment in Designing Logistics Channels....Pages 472-472 Consumerism and Physicians: The Halo Effect Revisited....Pages 473-473 A Marketing Approach to Banking....Pages 473-473 A Paradigm for Developing New Services....Pages 474-474 The Effects of the Sequencing of Principal Components and Multiple Discriminant Analyses: An Exploratory Investigation....Pages 474-474 The Assessment of New Products; Notes on a Theory Construction....Pages 475-475 Factor Analysis: Revisited....Pages 475-475 Multidimensional Scaling: A Compendium....Pages 476-476 A Survey of Marketing Activities in Public Higher Education....Pages 476-476 Is Better Marketing the Way to Adjust to Import Competition?....Pages 477-477 Front Matter....Pages 477-477 Japanese Impact on Organizational Buying....Pages 478-478 Back Matter....Pages 478-478 ....Pages 479-479 This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Acadемуђ́ةs flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science