Private business-- public battleground : --the case for 21st century stakeholder companies

Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5. Private Business-Public Battlegound brings together two former opponents - Des Wilson, founder of Shelter and former Chairman of Friends of the Earth & John Egan, former Chief Executive and 'saviour' of Jaguar and now Chairman of Tomorrow's Company - to discuss the value of a stakeholder approach and show how it can help companies operating at the interface between private and public interest. Together they review recent cases and controversies and draw on their experience on the board of BAA to show how this approach can work in practice. Résumé : Business can no longer operate in isolation from the world around it. Major companies are finding it increasingly difficult to pursue their private business on what often becomes a public battleground, and increasingly fruitful to properly involve and respond to the concerns of their stakeholders. Private Business-Public Battleground brings together two men who could once easily have been opponents. Des Wilson is one of the UK's best-known citizen campaigners and former Chairman of Friends of the Earth; John Egan is former Chief Executive and 'saviour' of Jaguar, and later Chief Executive of BAA plc. Together they discuss the value of a stakeholder approach and show how it can help companies operating at the interface between private and public interest. They review recent cases and controversies, and draw on their experience at BAA to show how this approach can work in practice '...They radically redefine what PR SHOULD be and what PR and Community Relations staff SHOULD do, and put forward some very challenging (and attractive) ideas about long-term corporate strategy. If you're interested in CSR and Corporate Citizenship (and you should be), read this book! - Topics, Journal of Institute of Public Sector Management '...a milestone in the porcess of developing corporate citizenship.' - Adrian H.T.Davies, Long Range Planning 'One of the most detailed and readable case studies of corporate best practice available. This book shows that BAA deserves to be cited as an example of how a company can get things right and the difference it can make.' - Management Today Front Matter....Pages i-x Introduction Setting the Scene....Pages 1-22 Front Matter....Pages 23-23 From Earls Court to Victoria Four Stations, 40 Years....Pages 25-44 The Twenty-First Century Business Revolution The Rise of the Stakeholder Company....Pages 45-76 Front Matter....Pages 77-77 Contract with the community: how BAA found a way to live with its neighbours....Pages 79-117 BAA’s Contract With the Community What it Is and How it Works....Pages 118-142 Front Matter....Pages 143-143 Corporate Citizenship Six Key Points – Three Key Players....Pages 145-168 Front Matter....Pages 169-169 Changing Companies ... Changing World....Pages 171-182 Back Matter....Pages 183-198