Pricing perspectives : the marketing and management implications of new theories and applications

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies. Cover......Page 1 Contents......Page 6 List of Tables......Page 8 List of Figures......Page 9 Acknowledgements......Page 10 Notes on Contributors......Page 11 Introduction......Page 15 Part I: Historical and New Pricing Perspectives......Page 18 1 Putting Pricing Experience in Perspective: A Satirical View from Victorian America......Page 20 2 Reflections and Emerging Perspectives on the Strategic Implications of a Multi-dimensional Pricing Environment......Page 75 Part II: Value-Based Pricing......Page 92 3 Does Being Good Pay Off? An Investigation of Consumers' Price Response to Social Product Information......Page 94 4 Reference Points Beyond Price – Fairness Effects in Customer Choices......Page 116 5 Price Sensitivity for Green Power in Electricity Markets: Results from a Conjoint Analysis and a Representative Survey in Switzerland......Page 136 Part III: Efficiency Through Price Transparency......Page 162 6 Exploring the Role of Information and Trust in Price Fairness Judgments......Page 164 7 Price Transparency on the Internet Requirements of Revenue Management for the Development of an Online Strategy in the Hospitality Industry......Page 176 Part IV: Sectoral Pricing......Page 190 8 Revenue Management and its Application Within the Hospitality Industry: History and Future Development......Page 192 9 Transfer Pricing for Internal Services and Products: the Link Between Accounting and Marketing......Page 223 M......Page 240 W......Page 241 C......Page 242 I......Page 243 P......Page 244 T......Page 246 Y......Page 247 "The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book highlights, many of the new perspectives and developments in pricing, including an important need to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus on the creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behavior are also studied in depth."--Jacket