PRICING INTELLIGENCE 2.0: A Brief Guide to Price Intelligence and Dynamic Pricing

In an era of information transparency and the empowered consumer, how you price your product could make or break your business. Price too high and you’ll likely lose to the competition. Price too low and you’ll degrade the value of your goods and services. Price just right, and you’ve put yourself in prime position to win the sale. Bottom line: you need a strong, sound, and proactive strategy to come out on top. In “PRICING INTELLIGENCE 2.0: The Brief Guide to Price Intelligence and Dynamic Pricing,” market leader Ugam delivers practical real-world counsel and recommendations for building a competitive, responsive, and winning pricing strategy for virtually any retail environment. The book examines the behavior and expectations of today’s shopper, the wealth of competitive data that online retailers have at their disposal and how to use it, and finally, how to select and benefit from a pricing intelligence solution provider. Note: All proceeds will be donated to St. Jude Children's Research Hospital. Preface 6 Chapter 1: Welcome to the New World of Pricing 9 Chapter 2: The Price Match Trap 12 Chapter 3: An Introduction to Pricing Intelligence 16 Chapter 4: Introduction to Dynamic Pricing 23 Chapter 5: The Human Factor 30 Chapter 6: The Future of Pricing Intelligenc 37 Chapter 7: How to Get Started 42