Presidential Campaigns in the Age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law)

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns. Cover 1 Contents 7 Preface 9 Chapter one: Introduction 11 Functional Theory of Political Campaign Discourse 14 2016 Presidential Candidacies 16 Chapter two: Methods and Procedures 19 Assumptions of Functional Theory 19 Hypotheses and Research Questions 22 Procedures 28 Reliability 29 Appendix 2.1: Examples of Acclaims and Attacks on the Forms of Policy and Character 30 Chapter three: Candidacy Announcement Speeches 33 Literature Review 34 Sample 35 Results 36 Discussion and Conclusion 40 Appendix 3.1: Dates of 2016 Presidential Candidacy Announcement Speeches 42 Democratic 42 Republican 42 Chapter four: Primary Television Spots 43 Introduction 44 Literature Review 45 Sample 45 Results 46 Discussion and Conclusion 50 Chapter five: Primary Debates 53 Literature Review 55 Sample 56 Results 56 Discussion and Conclusion 60 Appendix 5.1: Participation in 2016 Presidential Primary Debates 61 Republican Primary Debates 61 Democratic Primary Debates 61 Chapter six: Primary Social Media 63 The Nature and Importance of the Internet and Social Media 64 Twitter 66 Facebook 67 Sample 67 Results 68 Discussion and Conclusion 76 Chapter seven: Primary TV Talk Shows 77 Literature Review 78 Sample 78 Results 79 Discussion and Conclusion 82 Chapter eight: Nomination Acceptance Addresses 83 Nomination Acceptance Addresses 84 Sample 86 Results 86 Discussion and Conclusions 89 Chapter nine: General Television Spots 91 Introduction 91 Literature Review 92 Sample 92 Results 92 Discussion and Conclusions 96 Chapter ten: General Debates 97 Results 99 Discussion and Conclusion 102 Chapter eleven: General Social Media 103 Results 104 Discussion and Conclusions 107 Chapter twelve: Conclusions and Comparisons 109 Functions of Presidential Campaign Messages 109 Target of Attacks in Presidential Primary Campaigns 110 Topic of Presidential Campaign Messages 110 Relative Frequency of the Forms of Policy 110 Functions of General Goals 111 Relative Frequency of the Forms of Character 111 Functions of Ideals 111 Functions of Different Sources of Campaign Message 111 Social Media Emphasize Character 111 Defenses Dominate Debates 112 Functions of Primary versus General Campaign Messages 113 Topics of Primary versus General Campaign Messages 113 Functions of 2016 Messages versus Earlier Campaign Messages 114 Distribution of Forms of Policy 116 Distribution of Forms of Character 117 Conclusion 118 Appendix 119 References 157 Index 165 This Book Offers Content Analyses Of Candidate Campaign Messages From The Primary And The General Election. The Chapters Examine Both New (twitter, Facebook) And Traditional (tv Spots, Debates, Speeches) Media Employed In This Contest. This Allows Comparison Of Campaign Phases (primary Versus General), Candidates (republican Primary And Democratic Primary Candidates; General Election Candidates), And Message Forms. The Results Are Compared With Data From Analyses Of Previous Presidential Campaigns-- William L. Benoit And Mark Glantz. Includes Bibliographical References (pages [147]-153) And Index. "This book offers content analyses of candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns"--Page 4 de la couverture "This book offers content analyses of candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns"-- Provided by publisher