Predictive analytics for dummies

Table of Contents......Page 5 About This Book ......Page 7 Beyond the Book......Page 8 Where to Go from Here ......Page 9 Chapter 1: Understanding Predictive Analytics ......Page 11 Taking a Look at Predictive Analytics ......Page 12 Why Predictive Analytics Is Different ......Page 13 Predictive Analytics Users: Traditional versus New ......Page 14 The Changing Role of the Analyst ......Page 16 Chapter 2: Making Use of Predictive Analytics in Business ......Page 17 Getting Business Value from Predictive Analytics ......Page 18 Improving Business with Predictive Analytics ......Page 20 Making Predictive Analytics More Practical ......Page 23 Chapter 3: Getting Started with Predictive Analytics ......Page 27 Performing Predictive Analytics ......Page 28 Defining a Predictive Model ......Page 32 Categorizing Predictive Analytics ......Page 35 What to Look for in Predictive Analytics Tools ......Page 37 Alteryx Analytics Deployed via Analytics Gallery ......Page 40 Integrating Predictive Analytics with Big Data......Page 45 Accessing and Integrating Data from Multiple Sources......Page 46 Finding Customers through Spatial Analysis......Page 47 Leveraging Your Business Analyst......Page 48 Seeing What’s Behind the Curtain......Page 49 Making Big Data More Manageable......Page 50