Prediction and change of health behavior : applying the reasoned action approach ; [symposium held in honor of Martin Fishbein's 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania

Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen’s theories of reasoned action on attitude research and on the solution of social problems. Part I is devoted to theoretical and conceptual issues aspects of the reasoned action approach. Leading figures in the field address such issues as measurement compatibility, the interaction of belief strength and outcome evaluations, the role of emotions, the prediction of classes of behavior, explicit versus implicit attitudes, and the moderating effects of perceived control on behavior. Those unfamiliar with the reasoned action approach are provided with a general introduction to the theory. Part II applies the reasoned action approach to the health domain. The chapters in this part vividly illustrate how the reasoned action approach can be applied to understanding risky sexual behavior. Dr. Fishbein reflects on contributions of his own work in the book’s final chapter. Intended for researchers, practitioners, and advanced students interested in understanding and modifying human behavior, this book is especially valuable to public health practitioners, nurses, and other health professionals, as well as to social and clinical psychologists and health communicators. Front Cover Prediction and Change of Health Behavior Copyright Page Contents Preface Contributors Part 1 1. Predicting and Changing Behavior: A Reasoned Action Approach: Icek Ajzen and Dolores Albarracín 2. Distinctions Pertaining to Fishbein and Ajzen’s Theory of Reasoned Action: David Trafimow 3. The Role of Discrete Emotions in the Theory of Reasoned Action and Its Successors: Quitting Smoking in Young Adults: Joseph N. Cappella 4. An Extension of the Theory of Reasoned Action and Its Successors to Multiple Behavior Interventions: Robert Hornik 5. A Theory of Implicit Reasoned Action: The Role of Implicit and Explicit Attitudes in the Prediction of Behavior: James Jaccard and Hart Blanton 6. Commentary on Attitudes and Behavior: Harry C. Triandis 7. Attitudes and Behavior: Critical Issues: Victor Ottati and Nathaniel D. Krumdick Part 2 8. Does Perceived Control Moderate Attitudinal and Normative Effects on Intention? A Review of Conceptual and Methodological Issues: Marco Yzer 9. What Is the Behavior? Strategies for Selecting the Behavior to Be Addressed by Health Promotion Interventions: Susan E. Middlestadt 10. Application of an Integrated Behavioral Model to Understand HIV Prevention Behavior of Highrisk Men in Rural Zimbabwe: Danuta Kasprzyk and Daniel E. Montaño 11. Understanding and Motivating Condom Use Among At-Risk and HIV-Seropositive Persons: A Review and Demonstration of the Applicabily of the Theories of Reasoned Action and Planned Behavior: Richard J. Wolitski and Jun Zhang 12. Through the Theoretical Microscope: Comments on Kasprzyk and Montaño, Wolitski and Zhang, and Middlestadt and Yzer: Lorraine Sherr 13. Commentary on the Theories of Reasoned Action and Planned Behavior and Their Use in Health Promotion: Gerald Gorn 14. Exploring HIV Serosorting as a Preventive Behavior Among Men Who Have Sex with Men, Using a Comprehensive Approach to Behavioral: Emily Hopkins and Cornelis A. Rietmeijer 15. Extension of Theory of Reasoned Action: Principles for Health Promotion Programs with Marginalized Populations in Latin America: Susan Pick 16. Applying the Theory of Reasoned Action to HIV Risk-Reduction Behavioral Interventions: Loretta Sweet Jemmott and John B. Jemmott 17. The Theory of Reasoned Action and Advances in HIV/AIDS Prevention: Seth C. Kalichman 18. Applied Aspects of Health Promotion Interventions Based on Theory of Reasoned Action and Theory of Planned Behavior: David Holtgrave 19. A Reasoned Action Approach: Some Issues, Questions, and Clarifications: Martin Fishbein Index This book is based on a symposium held in honor of Martin Fishbein's 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania. The book's chapters are organized around two broad themes that reflect Marty's major research interests: Attitudes and Behavior and Health Promotion. Marty first started to work on a theory of attitudes while pursuing his dissertation research at UCLA. This volume honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. It demonstrates the profound impact of Fishbein and Ajzen's theories of reasoned action on attitude research as well as on the application of social psychology to the solution of social problems