Poor Richard's Branding Yourself Online : How to Use the Internet to Become a Celebrity or Expert in Your Field

Explains how to market one's self on the Web by creating and maintaining a personal Web site, distributing literature, publishing email newsletters, and getting listed in directories and databases. Personal branding is the process of individuals making themselves known experts—and it is more important than ever in the current economy where individuals move quickly from job to job and industry to industry. This book explains how to use the Internet to quickly and inexpensively become an authority in any chosen field—maintaining a personal Web site, distributing free articles, getting listed in directories and databases, publishing e-mail newsletters, and much more. All who are selling a product or service, looking for a job, or trying to increase their network of contacts will benefit from the Internet branding methods offered here in geek-free language. Explains how to use the Internet to quickly and inexpensively become an authority in any chosen field -- maintaining a personal Web site, distributing free articles, getting listed in directories and databases, publishing e-mail newsletters, and much more