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The Science, Mechanics, Demographics, And Dynamics Of Shopping. I. Instead Of Samoa, Stores: The Science Of Shopping : A Science Is Born ; What Retailers Don't Know -- Ii. Walk Like An Egyptian: The Mechanics Of Shopping : The Twilight Zone ; You Need Hands ; How To Read A Sign ; Shoppers Move Like People ; Dynamic -- Iii. Men Are From Sears Hardware, Women Are From Bloomingdale's: The Demographics Of Shopping : Shop Like A Man ; What Women Want ; If You Can Read This You're Too Young ; Kids -- Iv. See Me, Feel Me, Touch Me, Buy Me: The Dynamics Of Shopping : The Sensual Shopper ; The Big Three ; Time, Real And Perceived ; Cash/wrap Blues ; Magic Acts ; In Cyberspace, No One Can Hear You Shop ; The Self-exam -- Final Thoughts. Paco Underhill. Includes Index. "Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research--in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control." "In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike." "For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime. Book jacket."--Jacket This report on our ever-evolving consumer culture explains why we do what we do, notice what we notice, ignore what we ignore, and buy what we buy. Amusing and instructive, it will change forever the way you look at stores and at yourself. Based on hard data gleaned from thousands of hours of field research Comfortable shoes, the American commercial camouflage uniform-khaki pants, olive polo shirt, no aftershave and good, thick, dun-colored socks.