Playing the Market : Retail Investment and Speculation in Twentieth-Century Britain

Nowhere in Europe are people more likely to enjoy a regular flutter in stocks and shares than in Britain. Whether we consider the millions of online stockbroking accounts or the billions spent on spread betting - it is a national pastime in today's Britain to play the markets. How did this distinctively British obsession with investment and speculation come about? Playing the Market tells this story by exploring the history of financial capitalism in Britain during the twentieth century from below. It explains how and why everyday British people increasingly invested, speculated, and gambled in stocks and shares from the outbreak of World War I, over the postwar decades and the Thatcher years, up until the premiership of Tony Blair. The study accounts for a momentous shift in attitudes towards stock market investment that occurred throughout the twentieth century. In the interwar period, traditional moral and cultural constraints about the stock market, which were still powerful in the Victorian period, gradually began to collapse in public and private life. In the following decades, financial securities lost their stigma of being either immoral or suitable only for the upper classes. Promising higher than average returns and a similar thrill of risk and reward as gambling in horses or the football pools, the stock market became a popular pastime for millions of Britons - even in the postwar decades, when Britain had nationalized industries and politicians of both parties indulged in staunchly anti-finance rhetoric. With the expansion of popular investment after both world wars, Britain developed a stock market culture that was unique across Europe and gave rise to a market populist sentiment that eventually proved fertile soil for the arrival of Thatcherism. At the dawn of World War I (WWI), the British stock market was the preserve of a wealthy elite, and most people in finance and politics agreed that it should stay this way. By the end of the century, Britain had more individual shareholders than trade union members. This book explores the financial, political, and cultural forces that brought about this dramatic change in British society. By capturing the voices and experiences of everyday investors, this study brings to life the history of Britain’s vibrant stock market culture: from the mass investment in war bonds during WWI, through the expansion of the financial press in the post-war decades, to the ‘popular capitalism’ of Margaret Thatcher’s Conservative Party during the 1980s. Throughout the century, the stock market came to play an ever larger role in people’s lives through pension funds and life insurances. But as financial securities lost their age-old stigma of being either immoral or suitable only for the upper classes, the markets also became a popular pastime for millions of Britons who were seeking higher than average returns and a similar thrill of risk and reward to that of gambling on horses or the football pools. Playing the Market forcefully reminds us that gambling is not—as many financial professionals would have us believe—a parasitical element to the otherwise rational and prudent sphere of modern finance. Instead, it is one of its constituent features and explains why until this day, the stock market is either criticized or celebrated as a casino. This book explores the distinctively British obsession with investment and speculation. It explains how and why everyday British people increasingly invested, speculated, and gambled in stocks and shares from the outbreak of World War I, over the postwar decades and the Thatcher years, up until the premiership of Tony Blair.