Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You

**A practical guide to the new economy that is transforming the way we live, work, and play.** Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, __Platform Revolution__ is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the __what__, __how__, and __why__ of this revolution and provide the first “owner’s manual” for creating a successful platform business. __Platform Revolution__ teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, __Platform Revolution__ charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner's manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions An Inside Look At The Transformative Potential Of The Platform Business Model Shares Comprehensive Explanations Of How Platforms Use Technology To Match Producers And Consumers While Unlocking Hidden Resources And Creating New Forms Of Value. Preface -- Today : Welcome To The Platform Revolution -- Network Effects : The Power Of The Platform -- Architecture : Principles For Designing A Successful Platform -- Disruption : How Platforms Conquer And Transform Traditional Industries -- Launch : Chicken Or Egg? Eight Ways To Launch A Successful Platform -- Monetization : Capturing The Value Created By Network Effects -- Openness : Defining What Platform Users And Partners Can And Cannot Do -- Governance : Policies To Increase Value And Enhance Growth -- Metrics : How Platform Managers Can Measure What Really Matters -- Strategy : How Platforms Change Competition -- Policy : How Platforms Should (and Should Not) Be Regulated -- Tomorrow : The Future Of The Platform Revolution -- Acknowledgments -- Glossary -- Notes -- Index. Geoffrey G. Parker, Marshall W. Van Alstyne, And Sangeet Paul Choudary. Includes Bibliographical References And Index. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.